Sedo is opening its “Sedo.com Domain Village” at this year’s South by Southwest conference in Austin. The exhibition area is intended to inform SXSW attendees about the new domain extensions and how they can be used. Sedo is partnering with Uniregistry, Radix, Rightside, .club, .me, .top, .asia, .rest and .bar for this year’s appearance.
According to a Sedo press release touting the Sedo Domain Village, the company is expecting to see 20,000 visitors between March 12th and 17th. Last year, over 8,000 people visited Sedo’s frozen yogurt truck. I presume that last year’s exhibit was successful enough to warrant an expansion this year.
Some of the websites that Sedo is promoting with its creative exhibits include:
Over 190,000 people are expected to attend SXSW this year. Many of the attendees are involved in startups or are a part of the tech space. My guess is that many people who attend SXSW leave the event excited about the prospects of building a startup, and I think one of the main target audiences for the new extensions are startups and companies that are looking for a “cool” domain name that is within their budget.
Promoting the new extensions at SXSW is a good idea, and I think we need to look no further than the .CO Registry for evidence that attendance at SXSW is a great idea for the next extensions. Having Sedo promoting various extensions on behalf of registries is a cost effective way to get attention.
If you attend SXSW, you should drop by the Domain Village to see how Sedo is promoting domain names to the SXSW audience.