Will a New gTLD Domain Be Used in a Super Bowl Ad?

Elliot Silver
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We know that Super Bowl television advertisements are usually funny and edgy. One way to be humorous and edgy, in my opinion, is to use a new gTLD domain name for a Super Bowl advertising website. If a humorous domain name were to be used, it could help create a buzz and also be used to better track traffic following the Super Bowl.

I have no idea if any companies are planning to use a new domain name in their Super Bowl advertising campaigns, but I would not be shocked to see one. I would imagine someone in the domain space  might have noticed that a large company purchased a new domain name but I haven’t seen anything reported yet. Of course, a company could have easily registered something under Whois privacy and it hasn’t been revealed yet.

I am curious if you think a new gTLD domain name extension is going to be used by a brand during  tomorrow’s Super Bowl. It would almost certainly create as much buzz as Google’s decision to use a .XYZ domain name for its new parent company, Alphabet.

Vote in the poll today and watch the big game tomorrow to see.


Goals for .Club in China This Year

Elliot Silver
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Last week, Allegravita and the .Club registry announced that the two companies would continue to work together to continue creating inroads in the Chinese market in 2016. It seems that .Club has found success with its plans to bring .Club domain names to China, and I would imagine that the team at Allegravita has been helpful in this endeavor.

I always find it interesting to see what a company has planned for the new year as well as the goals it wishes to accomplish. I asked Simon Cousins from Allegravita and Jeff Sass and Colin Campbell from the .Club registry if they would be willing to share their goals for .Club in China in 2016. I think you will find it interesting, especially Colin’s comments about domain name values.

Simon Cousins had this to say:

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Donuts Promoting .Golf at PGA Show

Elliot Silver
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Donuts is wisely promoting its new .Golf domain name extension at the PGA Show in Orlando, Florida. According to the show’s website, “The PGA Merchandise Show gathers 40,000+ industry leaders, representing 74 countries.” Obviously this will be a good place to let people know about .Golf domain names.

As you can see in the tweet below, Donuts co-founder and EVP Dan Schindler is manning the .Golf trade show booth in the exhibit area of the PGA Show. Donuts is encouraging people to visit NetworkSolutions.Golf to register their new .Golf domain names. The company is offering a discount code to save money and likely track the number of registrations as a result of the promo.

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Boston Globe Sells .Boston to Minds+Machines

Elliot Silver
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The Boston Globe published an article about its sale of the .Boston domain extension. Minds + Machines acquired the majority of the Boston Globe’s rights to operate the extension for an undisclosed sum. According to the article, the Boston Globe “will retain a small ownership stake in ‘.boston,’ and the company will receive undisclosed future revenues.

Based on my interpretation of the article, it doesn’t seem like The Boston Globe management was too keen on operating .Boston. Here are a couple of outtakes from Hiawatha Bray’s article:

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.Club Shares Year-End Stats and 2016 Predictions

Elliot Silver
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Yesterday morning, the .Club registry shared some statistics about its annual premium sales after capping off a “record” quarter. .Club reported that it closed $2,842,367.27 in “total 2015 premium name sales.” The company also reported that “as of December 31, 2015, total cumulative sales of registry reserved premium .CLUB names came to $3,398,167.27.”

As you may have guessed, the company shared that much of the growth was fueled by domain name purchases from Chinese domain name investors. Overall, “registrations grew by over 240%,” according to the blog post that shared these statistics.

I reached out to .Club CMO Jeff Sass and I asked him for some predictions for 2016. Here are some of his thoughts:

China will continue to be strong.
We’ll get our MIIT approval. The market for names in China will expand from primarily domain investors to include more small businesses, startups and entrepreneurs..

Usage will continue to grow globally. We are always excited to find interesting businesses using .club names like Coffee.club, Soap.club, ManBrands.club, Betting.club and others. Many of these companies create their own marketing and content that features .club which is great for us both. More celebrities and sports figures will get on board with .club fan sites. You can see some examples in our NamesCon Show Video:

Apple Registers Apple.Car Domain Name

Elliot Silver
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According to Whois records  at DomainTools, it looks like Apple has registered the Apple.Car domain name. The domain name has a creation date of December 9, 2015, but it appears the company took possession of it just yesterday.

Apple.Car

The .Car domain extension is operated in a partnership between the XYZ (Daniel Negari’s company) and Uniregistry (Frank Schilling’s company). The partnership also operates the .Cars and .Auto domain name extensions. It looks like Apple also secured the Apple.Cars and Apple.Auto domain names as well.

As of right now, Apple.Car, Apple.Cars, and Apple.Auto

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