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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy “Valuations” Are Laughable

I just saw a tweet from the GoDaddy Auctions account promoting the upcoming auction for the three letter WOA.com domain name:

I retweeted the link and visited the auction page to get some more details. The thing that stands  out to me the most is the “valuation” field. Three letter .com domain names have been selling for thousands of dollars for many years. I highly doubt you could buy any LLL.com domain name for less than 5 figures today, and if you can, there are probably issues with it. In fact, back in November, Mike Berkens wrote “I’m calling the wholesale value of Chinese LLL.com to be around $50K.” WOA.com is not a “Chinese LLL.com” but it is worth 5 figures in today’s market.

So what is so jarring about GoDaddy’s valuation? According to the auction page, the valuation of WOA.com is

George Kirikos: GoDaddy “*definitely* paid $35.5MM for Mike Berkens domain portfolio”

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GoDaddy published its quarterly earnings report and had its conference call tonight. In the report, the company had a line item for acquisitions, and George Kirikos has used that to deduce  what he believes the company paid for Mike Berkens’ domain portfolio in December of 2015.

According to a series of tweets from George Kirikos this evening, GoDaddy “*definitely* paid $35.5MM for Mike Berkens domain portfolio.Andrew Allemann also wrote about this, although he posed it as a question rather than a definitive statement.

GoDaddy and eNaming.com Broker the Sale of SV.com

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In September of last year, GoDaddy was brokering both SV.com and LA.com on behalf of the owner of the domain names,  a media company called MediaNews Group. A few days ago, I noticed a Whois update occurred on the SV.com domain name, and the domain name appears to have been unlocked for a transfer. I can now confirm that SV.com has sold.

According to David Helgeson, Director of Aftermarket Sales at GoDaddy, “We can’t disclose price, but can confirm the sale happened and it was a co-brokered sale with Brian Kleiner from GoDaddy and Tracy Fogarty from eNaming.com.”

At the time of

GoDaddy Social Media a Super Bowl Star

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One of the storylines about this year’s Super Bowl commercials is that GoDaddy is not advertising for the first time in a long time. The company made the decision not to run a Super Bowl television commercial and announced it towards the end of last year.

During tonight’s Super Bowl game, there have been many comments about GoDaddy’s advertising absence. GoDaddy is using these interactions to humorously inject itself into the Super Bowl conversation. In fact, some of the company’s responses are pretty hilarious.

Posted below are a handful of GoDaddy tweets in response to people commenting about the lack of a GoDaddy Super Bowl commercial. There are plenty more, but here are some of the funnier ones I found:

Fun Example of GoDaddy “#GoingTheDistance”

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I shared the story about how GoDaddy invited me to be their guest at a NASCAR race at New Hampshire Motor Speedway back in September. I also shared the fun story about how my picture was used on the back of Danica Patrick’s race car in her last race in the GoDaddy #10 car. I want to share another brief story illustrating GoDaddy “going the distance” for me.

Shortly after seeing the race car with my photo on the back, I reached out to my contacts at GoDaddy to ask if I could buy the back panel of the car to display in my office. I figured it would be a long shot, but there would be no harm in asking. I reached out to Paul Nicks and Nick Fuller, and they both told me to connect with Paula Hozza, Director of Corporate Sponsorships at GoDaddy.

I got in touch with Paula, and she let me know that

GoDaddy to Host Domain Investor Meetup

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GoDaddy will be hosting a meetup in its Tempe, Arizona headquarters on February 18 from 6pm-9pm. The free meetup is open to domain investors and others who are interested in talking about domain names with GoDaddy employees and others who are involved in the domain investment space.

Joe Styler shared a link to the Meetup.com page with information about the event:

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