TrumpCasino.com Expires and Up for Auction (Updated)

Elliot Silver
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The TrumpCasino.com domain name, once owned by Trump Entertainment Resorts, Inc., has expired and is on auction at GoDaddy Auctions. The expiration was first reported by Jamie Zoch in a tweet this afternoon (with a link to the auction):

TrumpCasino.com was created back in September of 1998, making it nearly 19 years old. For the last few years, the domain name has been privately registered. Prior to the private registration, the domain name was registered to Trump Entertainment Resorts, Inc., according to a DomainTools Historical Whois record. Archive.org shows that this domain name had been forwarding to TrumpCasinos.com, which is also registered to Trump Entertainment Resorts. That domain name has not lapsed.

I think this would be a very risky auction for anyone who wishes to monetize the domain name with advertising (or for someone who wants to sell the domain name). The Trump Organization seems

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GoDaddy: “Steal a Great Domain Name”

Elliot Silver
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It looks like GoDaddy is advertising at Major League Baseball games, and they certainly chose an interesting tagline: “Steal a Great Domain Name.”

Obviously the “steal” call to action is a play on words. A “steal” in baseball is a legal play where a runner moves to another base before he can be thrown out. A “steal” also signifies getting a good deal on something. GoDaddy is not literally suggesting that people “steal” domain names, and I presume their audience of baseball watchers can figure that out.

This sign was spotted by Mike Sallese behind home plate at a New York Yankees game last night played against the Chicago White Sox in Chicago. It is important to note that the Yankees have lost 11 of their previous 14 games, and they currently sit behind the American League East leading Boston Red Sox.

Why You Might Get an Erroneous GoDaddy 2FA Message

Elliot Silver
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I have two factor authentication enabled on my GoDaddy accounts, in addition to added layers of security. Whenever I log into one of my accounts, I receive a text message with a security code. This happens both when I login to GoDaddy online and when I call in to speak with a representative.

The other day, I received a two step verification code text message from GoDaddy, despite being away from my office. Concerned that someone had managed to breach my account password, I called my account executive and asked him what triggered the text message. It turns out, my account security was never compromised. Another customer must have called in and and given the customer service representative a domain name my company owns. GoDaddy sent out the 2FA code to verify his identity, and it came to me since the domain name is mine. This prevented the caller from gaining access to my account.

I would imagine this may have had

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GoDaddy Launches Domain Investing Section on Website

Elliot Silver
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GoDaddy has launched a new domain investing section on its website. If you click on the “Domains” drop down menu on GoDaddy’s website, you can see the “Domain Investing” category on the bottom right section (with the word “New” next to it). Clicking on this link takes you to a section of the website that will provide educational materials about domain name investing.

The section was created to help educate people about the business of domain investing. There are a variety of resources and tools referenced within this section of the website. Interestingly, there is also a forum for people to ask questions about domain investing. I do not see this replacing other industry forums, as this seems more geared to helping people who have GoDaddy related questions, although there are plenty of broader, industry-related discussion threads.

GoDaddy’s Joe Styler shared this with me:

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Poll: Do You Use GoDaddy Valuations on Auctions?

Elliot Silver
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I recently wrote about the GoDaddy valuation tool  that was updated a month ago. The algorithm  that powers the tool uses the growing database of Afternic sales to give a valuation of what the algorithm think the domain name is worth. I thought the prior iteration of the tool was pretty worthless because it was only based on traffic and PPC earnings.

Now that the revamped valuation tool has been showing for a month, I am curious about whether others are using it.

When I have the time, I use the valuation tool as a way of sorting auctions. I don’t think I have placed more bids as a result of the tool though. Sometimes it helps me find names I may have missed. One thing the tool has done is made me second guess some names. There have been times I have been thinking about bidding on a name, and I wonder why GoDaddy thinks it has no value. There are other times that I see names with bids and high valuations, and I do a Google search to try and understand why the domain name may have value to bidders.

Do you use GoDaddy’s valuation tool to help you place bids at GoDaddy Auctions? You are welcome to share your feedback if you would like.


“Invest in your Success:” Afternic Introduces New Landing Page

Elliot Silver
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I noticed a new Afternic “domain for sale” landing page I thought I would share with readers. As you can see below, the landing page does not have any pay per click advertising (PPC) on it, and the lander makes it very clear that the domain name is for sale. You can visit Stallions.com to have a look at the landing page in action.

On the top of the landing page, you can see the call to action with a phone number to call an Afternic sales associate. Afternic likes to encourage people to call rather than submit their contact information via form. Their sales team is likely very strong on the phone, and getting someone to call is a good way for the company to sell its domain names.

If a visitor clicks on the “Inquire Today!”

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