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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

Godaddy Signature Auction Results

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It doesn’t look so great for Godaddy’s first Signature Auction. According the the listing, only 2 of the 31 listed names sold. As I said in a post a couple of weeks ago, there really weren’t very many names on the list that were that appealing, and the few that were good, had high reserves.

As I said a few days ago, I didn’t see much hype surrounding the auction, although it did receive a fair amount of press. It looks like Godaddy should huddle up, figure out where things went wrong, and make adjustments for the next time. With the addition of domain industry veteran Adam Dicker, Godaddy is still in a good position.

Godaddy has a strong brand and large following, and once they get the right mix of premium names, fair reserves with their good technology, they could have a competitive product.

Godaddy Live Auction Preview

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Godaddy Signature Auctions released the list for their auction taking place between November 6-8. There are a few very good names on the list (Bob.com, Grapes.com, Media.mobi, and ForeignTravel.com are my favorites), but I was surprised by the lack of showcase names that other live auction events featured. Although the majority of them didn’t sell (WallStreet.com, Hell.com, Taxes.com… etc), they certainly brought attention to the auction.

I agree with what Frank has to say about the auction in regards to the limited number of .com names and two-word phrases in the list.   I don’t know if Godaddy’s auction has reserve prices, but if they do, it might be difficult to reach on a name like Bob.com, unless company CEO Bob Parsons decides to bid.   I do like the fact that the auction has a limited number of names, as it seems there is quite a bit of auction fatigue mid-way through the 250+ domain name auctions.

Aside from Godaddy’s press release, I have not seen much  publicity or hype surrounding the auction. I am knee-deep in domain activities (from the blogs to the forums and boards), and unfortunately, it doesn’t seem to be generating a tremendous amount of excitement in the domain community.

As far as I am concerned, the only way to have a successful domain auction is if there are lots of bidders. Most domain auction bidders are domain investors, and they need to be excited about it to show up and bid. Godaddy should email their customers, place banner advertisements on the forums and generally get the word out. There is potential for this auction, but now is the time to get people excited about it.

Signature Auction Names
1x.com
Apartments.mobi
BargainBuy.com
BeautyCounter.com
BestPhone.com
BestService.com
Bob.com
Campaign2008.com
CollegeFootball.mobi
Dentists.mobi
DietAids.com
Earl.com
Even.com
ForeignTravel.com
Grapes.com
HDTVShop.com
Homes.mobi
HowToInvest.com
Maillist.com
Media.mobi
MobileSecurity.com
Moving.mobi
RoadWork.com
Smoked.com
SportUtility.com
TopBeaches.com
TravelUpdate.com
VirtualServer.com
WhyHybrid.com
YB.com

No More 60 Day Transfer Policy at Godaddy?

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GoDaddy May Have to Stop ’60 Day’ Transfer Policy

According to DomainNameWire.com, Godaddy may be forced to eliminate their 60 day transfer prohibition policy enacted when a client changes Whois information.    ICANN’s new advisory, in the public comment state for the next 30 days would appear to prohibit Godaddy’s policy:

“1. Registrars are prohibited from denying a domain name transfer request based on non-payment of fees for pending or future registration periods during the Auto-Renew Grace Period
2. A registrant change to Whois information is not a valid basis for denying a transfer request.”
— Source: DomainNameWire.com

I’ve always found this policy to be an annoyance.    I shouldn’t have to keep my domain names at Godaddy simply because of a change in Whois contact information.    I understand the 60 day policy pertaining to new registrations because I should register my domain names at my registrar of choice, however, when buying domain names in the aftermarket, I am not given my choice of registrar.    

Just as Andrew (the editor of DomainNameWire.com) stated, I was also able to contact my Executive Account Manager at Godaddy to request that the policy be lifted for individual domain names.    They were always willing to accommodate me, but it was annoying to have to take this extra step.

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