How to Protect Your Domain Investments After the Equifax Breach

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The Equifax security breach has an estimated 143 million Americans facing the serious threat of identify theft and has triggered a rush for consumers and business owners alike to protect themselves and their livelihoods.

When major hacks occur, individual account information can end up in the hands of bad actors who may attempt to use that information to access bank and credit card accounts, as well as other investments, including domain names. As a domain name investor who’s been building up a portfolio over time, how can you make sure your digital investments remain secure and avoid any potentially unverified domain name transfers due to the breach?

First, you’ll need to secure your identity by setting up a credit monitoring service, and even freezing credit temporarily, to prevent bad actors from taking over your identity with leaked or hacked sensitive information. If you are researching a security breach, be careful what sites you click on as many phishing pages have popped up to attempt to collect information from people trying to find out if their personal data was leaked. The official website for information on the Equifax breach is equifaxsecurity2017.com.

If you find out someone has stolen your identity, contact our customer team immediately. Let them know to not authorize any account changes over the phone during this time.

Next, you’ll want to take the proper precautions for your online accounts. Setting up two-factor authentication for your registrar and registry accounts is an easy way to safeguard your accounts from potential hacking. Texting or phone calls are the best forms for your second-factor of authentication because hackers are unlikely to have access to your cell phone, unlike information that could be leaked like your driver’s license number or the name of your hometown. GoDaddy does not use birth dates, Social Security Numbers or security questions for its two-factor authentication process as part of its policy to protect customers. Additionally, it’s a good idea to keep all your account information, specifically your email address and phone number, up to date across registrars and registries. Be sure to turn off any filters that send emails from GoDaddy or other registrars to the junk folder to ensure you receive notifications of any unauthorized account changes or transfer requests.

A general best practice for domain investors is to

Snapchat Acquires S.CO from GoDaddy

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Several days ago, I reported that the S.CO domain name was acquired by MarkMonitor on behalf of a client. Because the Whois registrant information listed MarkMonitor’s privacy proxy service (DNStination Inc.) as the registrant, it was unknown who was behind the brand protection company’s acquisition.

This morning, a reader named Davis noticed that the S.CO domain name was activated, revealing that Snapchat appears to be the buyer of S.CO. If you visit S.CO right now, you will be redirected to Snapchat’s homepage.

I did some Twitter searching, and I do not see any mentions of the S.CO domain name by Snapchat or any other Twitter user. This isn’t surprising because the company likely hasn’t announced how the domain name will be used. I would not be surprised to see

MarkMonitor Client Acquires S.CO

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It looks like the S.CO domain name changed hands at the end of last week or over the weekend. According to Whois records at DomainTools, S.CO is now registered to DNStination Inc., the proxy provider for MarkMonitor, a brand protection and domain registration company. As of right now, S.CO resolves to a generic GoDaddy landing page.

I believe S.CO was sold by GoDaddy / NameFind, although the purchase price for the domain name will not be revealed per GoDaddy’s policy. Earlier this year, Jamie Zoch reported that GoDaddy “acquired the premium domains held by the .co registry (likely ALL of the remaining ones they held)” via its NameFind business. There were quite a few single letter .CO domain names in that portfolio, including S.CO.

Back in 2012, S.CO had been used by Startup America, an organization that was co-founded by America Online founder Steve Case. At the time, it was announced that the organization would rebrand its url from StartupAmericaPartnership.org to the shorter S.CO domain name. It looks like the organization reverted back to StartupAmericaPartnership.org, although I am not sure when that happened. My guess is that the organization didn’t acquire the domain name from the .CO Registry.

According to NameBio, there have been

Afternic Resolves Outage

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For the last couple of weeks, I had difficulty accessing the Afternic website. I posted a note on Twitter asking if others had the same issue, and I was relieved to learn that a few others were also unable to access the website because it seemed like an isolated issue. When I checked Afternic’s status on Down For Everyone Or Just Me, I saw that the site was operating. I was also able to access Afternic when I was on my iPhone.

Afternic and GoDaddy engineers were made aware of the issue, and the outage was resolved late last week. I asked what caused the outage, and Bob Mountain, Chief Revenue Officer at Afternic shared the following information with me:

“In late August, we were made aware that a small subset of customers were unable to access Afternic.com. These customers were unable to access the website, but were still able to completely manage their accounts through our customer services team. We have investigated the issue and determined it was a firewall setting. We have fixed the issue. If someone is still experiencing issues, we recommend they contact us at service@afternic.com.”

During the outage, I relied on Afternic’s support team to add and remove domain names as well as update pricing. Since most of Afternic’s sales are done via GoDaddy (at least in my experience), I presume the outage did not impact sales. In fact, I

GoDaddy Adds Appraisal to Domain Settings Pages

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In May of this year, GoDaddy reintroduced its free domain appraisal tool, and the company began showing domain name values on GoDaddy Auctions’ expired auction listings. It looks like GoDaddy is now using its appraisal tool more widely.

I was checking the nameservers on a domain name I have registered at GoDaddy, and I noticed that the registrar is now showing its estimated value on the Domain Settings page within the Domains control panel. You can see an example in this screenshot:

Based on the messaging, it looks like the estimated appraised value is being used as a tool to upsell a product called “Privacy & Business Protection” Package,” which is listed at $14.99/year. I am not really clear about what this package offers or what it has to do with the value of the domain name. It appears to offer Whois privacy but I am not clear on what else is included.

From my perspective, suggesting the domain name owner

GoDaddy Rebrands X.CO Shortener Landing Page

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In 2010, GoDaddy rolled out its popular X.CO url shortener. With just three letters and a period, X.CO was the shortest url available. During its first few years, I think it became one of the most popular single letter .CO domain names, along with T.CO (used by Twitter) and G.CO (used by Google).

This morning, I noticed that GoDaddy is now forwarding X.CO to Shortener.GoDaddy.com. Users need to sign-in to a GoDaddy account in order to use the shortener:

Once logged in to a GoDaddy account, users can create a shortened link. They have the option to choose a X.CO link or they can choose a go2l.ink link. They can also still choose a customized url if it is available.

Because X.CO is still working as a shortener, people who previously used X.CO for url shortening will find that their links still work and will take visitors to the correct destination. GoDaddy has