Gradient.com Ends at $125,001 on GoDaddy Auctions

I was following the Gradient.com auction on GoDaddy Auctions for the last few days, and the domain name sold for $125,001 yesterday. Because Gradient.com was an expired domain name, the domain registrant has several days to renew the domain name before the winning bidder will be able to close on the domain name and take possession of it.

I reached out to GoDaddy Aftermarket VP Paul Nicks about the auction, and he told me “this is the highest priced expired domain on our platform.” If the sale closes, it would rank as the 34th largest public domain name sale of the year in the DNJournal year to date sale report. On NameBio, you can see a list of the largest domain name sales via GoDaddy Auctions and GoDaddy’s domain buy service.

For many years, Gradient.com has been owned by a company called Gradient Resources. It is unclear why the company let the domain name expire. Because this name

GoDaddy Sends McAfee Security Warning Email

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A friend of mine forwarded me an email he received from GoDaddy informing him that McAfee “blacklisted” one of his domain names. The subject of the email was, “McAfee has blacklisted [domain name redacted]” and the email had GoDaddy’s logo and branding. In the heading of the email, the message was clear in bolded font: “Security warning: McAfee blacklisted your domain. It’s important you resolve this issue as soon as possible. Contact our security team if you need any help.”

The messaging provided a bit more information, although the owner of the domain name was encouraged to call GoDaddy to rectify:

During a routine security audit of our network, we found that [redacted domain name] (hosted via ns2. redacted .com,ns1. redacted .com) was blacklisted by McAfee. This audit was performed by the GoDaddy Security Unit to ensure the integrity and trust of the network.
You can find details of why your domain was blacklisted here: https://www.mcafee.com/threat-intelligence/site/default.aspx?url=[redacted]
What this means for you.
A McAfee blacklisting means visitors with McAfee antivirus or who use Opera for browsing can’t see your website. It also means your site may be inaccessible to other networks too.

McAfee flagged your website because it has identified it as a potential threat based on its own web reputation ranking system. It’s ranking system is proprietary and crawls websites looking for indicators of malware and spam.

I could tell the email was legitimately from GoDaddy because it had my friend’s name and account number at the top. However, I reached out to GoDaddy to confirm its authenticity and see if the company could share additional details about the email warning. Here’s what I was told by Tony Perez, Head of Security Business at GoDaddy:

GoDaddy Acquires Another Domain Portfolio

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I was looking through my daily Registrant Alert email from DomainTools, when I noticed what appeared to be another domain name portfolio acquisition by GoDaddy. A very large number of domain names that were privately registered at Uniregistry changed hands and are now registered to NameFind, the portfolio holding company owned and operated by GoDaddy.

I reached out to GoDaddy’s Paul Nicks, and he confirmed an acquisition. “Can confirm another portfolio purchase, but we wont be disclosing price or seller information,” he told me in an email this morning.

Some subsequent research using DomainTools Whois history tool shed some additional light on the acquisition

Trivia: What Was the First Domain Name Sold by GoDaddy?

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We all know that Symbolics.com was the first domain name ever registered. That domain name was registered on March 15, 1985. That domain name is currently owned by Aron Meystedt of Napkin.com (and Heritage Auctions).

Here’s a bit of domain industry trivia for you: What was the first domain name ever sold by GoDaddy? The domain name is still registered, and the owner of the domain name still has it registered at GoDaddy.

The first person to answer the question correctly gets a virtual high 5 from me.

Afternic Outbound Email Sales Tactic

I was chatting with Adam Strong, and he let me know he has had some success selling domain names through Afternic. He just started listing some of the domain names from his portfolio a couple of months ago, and he has sold five figures worth of names. On one of his sales, he was chatting with the buyer, and she mentioned that she learned about his Afternic listing after receiving an email from GoDaddy.

I had not heard about this outbound sales tactic, and I have not received an email like the one that was described. With Adam’s permission (and encouragement), I emailed Afternic’s Alan Shiflett to learn more about this email campaign. He confirmed that GoDaddy sends out occasional emails to prospective buyers, and he was kind enough to share two examples of the email for me to share with readers. I asked Alan to mock it up using one of my own domain names because I don’t have permission to use someone else’s domain name listed on Afternic, so these two emails are samples:

GoDaddy Acquires Name.com Domain Portfolio + Expiry Stream

I detected a domain portfolio acquisition by GoDaddy’s NameFind, and the news was confirmed to me by the company yesterday afternoon. GoDaddy acquired an unknown number of domain names from the Name.com / Rightside domain name portfolio, which I believe was sold by Donuts. Up until earlier this year, Name.com was owned by Rightside, a company that was recently acquired by Donuts. GoDaddy also informed me that the Name.com expiry stream will now go to auction via GoDaddy Auctions.

Nick Fuller, who is Director of Public Relations at GoDaddy, sent me the following statement from VP and GM of the Aftermarket at GoDaddy, Paul Nicks:

“We can confirm that GoDaddy has acquired domain names from Name.com. These names will help anyone looking to make a statement online. The domain names are a mixture of .com domain names as well as new tlds and will be added to the NameFind portfolio. We have also worked out an agreement with Name.com to add their domain names to our expiry auctions.”

The company did not