I was following the Gradient.com auction on GoDaddy Auctions for the last few days, and the domain name sold for $125,001 yesterday. Because Gradient.com was an expired domain name, the domain registrant has several days to renew the domain name before the winning bidder will be able to close on the domain name and take possession of it.
I reached out to GoDaddy Aftermarket VP Paul Nicks about the auction, and he told me “this is the highest priced expired domain on our platform.” If the sale closes, it would rank as the 34th largest public domain name sale of the year in the DNJournal year to date sale report. On NameBio, you can see a list of the largest domain name sales via GoDaddy Auctions and GoDaddy’s domain buy service.
For many years, Gradient.com has been owned by a company called Gradient Resources. It is unclear why the company let the domain name expire. Because this name




I detected a domain portfolio acquisition by GoDaddy’s NameFind, and the news was confirmed to me by the company yesterday afternoon. GoDaddy acquired an unknown number of domain names from the Name.com / Rightside domain name portfolio, which I believe was sold by Donuts. Up until earlier this year, Name.com was owned by Rightside, a company that was recently acquired by Donuts. GoDaddy also informed me that the Name.com expiry stream will now go to auction via GoDaddy Auctions.