GoDaddy CEO Scott Wagner Talks Data Privacy on CNBC

Elliot Silver
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GoDaddy CEO Scott Wagner (since January 1, 2018) made an appearance on CNBC yesterday to discuss data privacy. Most importantly, he spoke about what GoDaddy is doing to protect its client data. In the interview, Scott also spoke about GoDaddy’s recent partnership with Amazon Web Services (AWS), which was announced earlier this week and covered by TechCrunch.

One interesting tidbit is that Scott made it clear that this is a partnership between GoDaddy and Amazon rather than a vendor relationship. I am curious to see how Amazon will feature GoDaddy products within its own ecosystem.

The video interview is embedded below:

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GoDaddy #1 in Google for “Domain Appraisal”

Elliot Silver
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From my perspective, domain name appraisals are in high demand. I also believe GoDaddy is a relatively trusted company when it comes to the general public. Even if someone has not worked with GoDaddy before or knows very little about the publicly traded company, they likely know that GoDaddy is the largest domain name company in the world and there is a level of trust that comes with that recognition.

GoDaddy launched its domain appraisal tool last year called GoValue. The tool uses machine learning to give an automated domain name appraisal. It has a vast database of domain name sales, and anyone can use the tool to get an appraisal for their domain name at no cost.

Despite the fact that this new appraisal tool is a relatively recent entrant into the market, GoDaddy is already ranking quite well in Google. In fact, the tool ranks #1 for me in the following related searches:

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Carrot.com Saved From Expiry By Industry Veterans (Updated)

Elliot Silver
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If you follow expiry auctions, you likely noticed that Carrot.com was coming up for auction via GoDaddy Auctions. Carrot.com is a fantastic domain name, and the auction price in the mid $60,000 range reflected how desirable the domain name is. The domain name was renewed at the last possible moment, so the auction was halted.

Expired domain names get renewed all the time, so having an auction taken down isn’t an uncommon occurrence. In the case of Carrot.com, it took quite a bit of effort from two domain industry veterans to ensure the domain name would not be lost by its owner.

A couple of days ago, I noticed that Name Ninja’s Bill Sweetman had posted an update on Facebook asking his network if they knew a Canadian artist or his family (out of respect for the artist’s family, I refrained from publishing his name). I realized why he was searching for the man, and I reached out to see if he had made any progress. Bill responded and told me he had been working behind the scenes with DotWeekly’s Jamie Zoch and some other people who Bill did not mention by name.

Yesterday afternoon, a friend messaged me

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Afternic Users Can Now Use Non-PPC Landers

Elliot Silver
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Afternic emailed its customers yesterday to let them know they could now more easily set up landing pages without pay per click (PPC) links on them. These types of “for sale” landing pages make it more obvious that a particular domain name is for sale rather than having a smaller “for sale” notice on them. These landing pages give visitors the option to call a toll free number to speak with an Afternic sales representative, or they can fill out an inquiry form. The asking price is not listed on the landing page.

An example of the landing page Afternic customers can implement on their domain names can be seen below:

Prior to yesterday’s news, customer were able to forward their domain names to this type of landing page, but it took more effort setting up forwarding for each domain name. This nameserver change option will allow users to set this up in bulk.

Commenting on this change, Afternic’s Alan Shiflett shared the following information with me:

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GoDaddy Wins Customer Service Award

Elliot Silver
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One of the primary reasons I use GoDaddy for about half my domain portfolio is because of the company’s customer service. It doesn’t matter what time I need something, I can usually get ahold of my rep (Deron Ruse) or someone else on the Premier Services team, and they can take care of whatever I need. Even if I call during off-hours, the 24-7 customer service staff can usually handle whatever request I have.

I consider GoDaddy’s customer service to be elite, and I would put them up against other exceptional customer service teams even outside of the domain name industry.

It is no surprise then that GoDaddy won an award for its customer service. According to a press release GoDaddy published this morning, the company

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GoDaddy Video Explains “Premium Domains”

Elliot Silver
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Andrew Allemann shared some great intel about how GoDaddy boosted aftermarket sales revenue. Whether or not you list your domain names for sale via GoDaddy / Afternic, I think the article is worth your time.

I visited GoDaddy to see the customer sales flow using one of my domain names as an example. I wanted to see for myself how GoDaddy was presenting the opportunity to buy one of my domain names listed for sale on Afternic. One thing that caught my eye was a link that said “What are premium domains?” Clicking the link brought up a video created by GoDaddy, and I think it is also worth a watch.

Because of GoDaddy’s reach, I think the explanatory video would be trusted more by customers and prospective customers. This trust is what gives me concerns about the GoDaddy’s free appraisal tool. That aside, I think it is important for domain investors to see what GoDaddy considers to be premium domain names when dealing with its clients. I don’t think the company’s position will come as a surprise, but it is good to note.

Here’s the video:

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