From my perspective, domain name appraisals are in high demand. I also believe GoDaddy is a relatively trusted company when it comes to the general public. Even if someone has not worked with GoDaddy before or knows very little about the publicly traded company, they likely know that GoDaddy is the largest domain name company in the world and there is a level of trust that comes with that recognition.

GoDaddy launched its domain appraisal tool last year called GoValue. The tool uses machine learning to give an automated domain name appraisal. It has a vast database of domain name sales, and anyone can use the tool to get an appraisal for their domain name at no cost.

Despite the fact that this new appraisal tool is a relatively recent entrant into the market, GoDaddy is already ranking quite well in Google. In fact, the tool ranks #1 for me in the following related searches:

One of the primary reasons I use GoDaddy for about half my domain portfolio is because of the company’s customer service. It doesn’t matter what time I need something, I can usually get ahold of my rep (Deron Ruse) or someone else on the Premier Services team, and they can take care of whatever I need. Even if I call during off-hours, the 24-7 customer service staff can usually handle whatever request I have.

I consider GoDaddy’s customer service to be elite, and I would put them up against other exceptional customer service teams even outside of the domain name industry.

It is no surprise then that GoDaddy won an award for its customer service. According to a press release GoDaddy published this morning, the company

Andrew Allemann shared some great intel about how GoDaddy boosted aftermarket sales revenue. Whether or not you list your domain names for sale via GoDaddy / Afternic, I think the article is worth your time.

I visited GoDaddy to see the customer sales flow using one of my domain names as an example. I wanted to see for myself how GoDaddy was presenting the opportunity to buy one of my domain names listed for sale on Afternic. One thing that caught my eye was a link that said “What are premium domains?” Clicking the link brought up a video created by GoDaddy, and I think it is also worth a watch.

Because of GoDaddy’s reach, I think the explanatory video would be trusted more by customers and prospective customers. This trust is what gives me concerns about the GoDaddy’s free appraisal tool. That aside, I think it is important for domain investors to see what GoDaddy considers to be premium domain names when dealing with its clients. I don’t think the company’s position will come as a surprise, but it is good to note.

Here’s the video: