I live in the Boston suburbs, and Boston.com is one of my goto websites for local news. When I visited this morning, I saw a GoDaddy advertisement in conjunction with the .Boston domain name registry (MMX) that I want to share with you. I am  not entirely sure if the advertisement was placed via third party ad platform or directly with the Boston Globe and Boston.com:

As you can see, the .Boston advertisement consists of a large header banner with two gutter banners. The advertisement touts .Boston domain names and it directs visitors to GoDaddy.Boston. Interestingly, clicking on the banner takes visitors to Hub.Boston rather than GoDaddy.Boston. If you visit

Here’s a video of GoDaddy’s new television commercial that is being shown to viewers in the UK. The focus is on GoDaddy’s website builder platform, and you can see them also advertising a .co.uk domain name. Interesting, the web building platform is not advertised as GoCentral in the UK like it is advertised here in the US.

I reached out to GoDaddy to get more insight about the television commercial, and here’s what Kate Cox (Vice President/CMO of GoDaddy EMEA) had to say about it:

“Research by GoDaddy has revealed that 20% of UK employees are likely to start a ‘side hustle’ alongside their day job in the next two years. Working with ex-cricket star and TV personality, Freddie Flintoff and his ‘FourInchFreddies’ side hustle has allowed us to showcase how easy it is to set up a website in under an hour with GoDaddy and we can help continue to help fuel Britian’s place as one of the leading nations for digital entrepreneurialism.”

If you visit FourInchFreddies.co.uk, you can see the website Andrew ‘Freddie’ Flintoff created for his “four inch Freddies.” Here’s the television commercial:

I have been emailing GoDaddy’s PR and media department to ask about whether the company will be running a Super Bowl commercial this year. I heard back from the company’s outside PR agency this morning, and GoDaddy will not have a commercial during this year’s Super Bowl. Although the company became a household name by advertising during the Super Bowl, they have not regularly had an ad for the last few years.

In addition to the Super Bowl news, GoDaddy also announced it is reconnecting with Danica Patrick, a NASCAR driver the company sponsored for many years. GoDaddy will be sponsoring Danica for her her final two races – the Daytona 500 on February 18, 2018 and the Indianapolis 500 on May 27th. I am not a big NASCAR or auto racing fan, but I believe those may be the two most watched races of the year.

GoDaddy will also be working with Danica once her racing career ends. The company will partner with her as she focuses her attention on being a business owner and entrepreneur. I think this is a smart move since it goes beyond the racetrack and allow GoDaddy to show its capabilities as it helps Danica grow her brand online.

The full press release I received is below:

I want to share an email from my GoDaddy account representative that notified me of an impending price increase on .net domain names. The price of .net domain names will increase by $1.00 on February 1. Customers can renew their existing .net domain names or transfer their .net domain names to GoDaddy before February 1 to take advantage of the lower price.

My guess is that most domain registrars are passing along the Verisign price increase to their customers. I would imagine the price difference depends on the domain registrar and the current price a customer pays already.

Here’s the email I received yesterday afternoon notifying me of the .net price increase: