If you visited GoDaddy’s website or its social media pages this morning, you probably noticed the company’s new logo, icon, and color scheme. GoDaddy will now be using two different color schemes in its logo – black and white or teal. The company last made a major change to its logo in May of 2018. When that change was announced by the company, I shared the different versions of GoDaddy’s logo since the company was founded.

I was sent a few variations of the new corporate branding that people should expect to see going forward:

GoDaddy recently uploaded a video with a general discussion about how to price domain names. I think Joe Styler shared some good advice, particularly for people who are not domain investors but own valuable domain names and want to put them up for sale.

It’s no secret that I think GoDaddy‘s automated appraisal tool can be harmful to a negotiation involving a high value domain name. It may help sell lower value names, but I would need to sell a whole lot of $1,000 domain names to make up for a lost six figure sale if someone is influenced by a low appraised value. With that in mind, a few people were amused when I suggested that GoDaddy could help domain investors price their domain names. I don’t think I was super clear in that post, so I want to be more specific using an example.

GoDaddy has a bulk domain appraisal tool, although it’s not really promoted much that I can see. The neat thing about this tool is that it doesn’t just spit out the GoValue appraisal. It has additional information included. Here’s an example of what information the tool gives using one of my domain names, Advantageous.com:

A few years ago, GoDaddy began blocking Whois lookups from third party websites. For instance, when I do a Whois search using DomainTools to find a registrant email address, if a domain name is registered at GoDaddy, there is a link within the Whois record that says: “Registrant Email: Select Contact Domain Holder link at 
https://www.godaddy.com/whois/results.aspx?domain=[domainname].com” It’s a bit of an inconvenience to me, but I am sure GoDaddy has its reasons for this policy.