It’s Not Always the Obvious Buyer

When a blind offer to buy a domain name is received, assumptions are made about who the buyer could be or how the domain name will be used if sold. This is often the case when a domain broker submits an offer on behalf of a prospective buyer, or an offer is made via Afternic or Sedo.

More often than not, the prospective buyer is the most obvious buyer. Perhaps the owner of the matching .IO or .CO domain name is interested in buying the brand match .com domain name, or maybe a startup using an off-brand domain name wants its brand match domain name.

This morning, I saw a retweet of a tweet from Kefah Makhamre announcing the $21,000 sale of Elmt.com via Afternic:

“I Received an Offer…”

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Outbound domain name marketing tends to result in lower offers and sales prices than inbound lead generation. It makes sense because outbound marketing is essentially cold calling people who may or may not have an interest in the domain name, and they may or may not have the budget to buy the domain name. With inbound lead generation, someone has taken at least the first step to buying a domain name and are willing to discuss the purchase price.

Although I have done less outbound marketing of my domain names during the prior few years (especially this year), I want to share when I think it might be beneficial to do outbound marketing.

Problem with Make Offer

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When I get to the checkout screen on a website and see an empty field for a promo or discount code, I tend to take a moment to search Google for a valid code to use. I know other people do this because years ago I made thousands of dollars via affiliate link on a website I operated because my site ranked very high for a discount code offered by a company that was doing affiliate advertising.

People expect to be able to find and use a promo code when they see a promo code field, and similarly, domain name buyers expect to be able to have their offer considered when the “Make Offer” field shows up on a landing page. I want to share a paraphrased discussion I had with a prospective buyer this week.

PirateBay.org Sells for $50,000 at Auction

The biggest auction of the day today was the PirateBay.org auction on DropCatch.com. PirateBay.org expired and went into deleted status, where it was caught by DropCatch. The domain name sold at auction for $50,000 today. I was not following the auction closely, so I do not know how many bidders participated in the auction.

DAN / Bodis Partnership Announced

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This morning, Bodis made several announcements in an article on its blog. The company announced some domain name management improvements, announced the launch of its new Ads.com subsidiary, and it also announced a new partnership with DAN.com, an advertiser here.

I think the partnership with DAN is going to make an immediate impact for domain investors who use the Bodis parking service. Right now, the choice seems to be to either monetize a domain name with pay per click links with a “for sale” or “inquiry” link on the top of domain name or choose to use a “for sale” or “make offer” landing page in lieu of generating parking revenue. When the DAN and Bodis partnership integration is available, the DAN purchase or offer form is built right into Bodis parked pages.

To get an idea of how this looks, I shared a screenshot below of the live version example found on dan.kfx.com:

LT.com Sold for 7 Figures

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In late August, LT.com transferred from Name.com to Namecheap, and the domain name changed registrants as well. LT.com had been registered by Telepathy, the company owned by Nat Cohen. The domain name is now registered under Whois privacy. I reached out to Nat to ask if he can share the sale price, and he deferred to George Hong of Guta, who brokered the sale of LT.com.

This morning, George announced on Twitter that LT.com had been sold for a seven figure price: