Domain investors who use Efty for their domain for sale landing pages have the option to add a video to each landing page. Arnold mentioned this option and highlighted an Efty video landing page on Twitter yesterday afternoon:

I wasn’t aware of the possibility to embed a video to your @eftycom landing page until I saw this one at https://t.co/6mHDRn64KT. Interesting.

— Arnold (@DomainFluent) September 7, 2020

The landing page found on QIZ.com has a video message created by the domain broker. This domain name is being brokered by Lumis, and the video features a brief introduction from Lumis broker Hobi Michalec. I think this added bit of personalization can help establish a bit of rapport with prospective buyers before they reach out to make an offer or discuss the price.

I asked Efty Co-Founder Doron Vermaat how users can add videos to their Efty landing pages, and here’s what he told me:

“You can add HTML, such as an embedded video in the description field of the domain. Instead of a description it will then show the video.”

Users can create one video that they add to all of their Efty landing pages, or they can create individual videos for their domain names. They could also have videos for some domain names but not others. It’s really up to the individual user.

I am not sure what type of lift people see with videos vs. text (if any), but it could be worth testing. For those who are camera shy, it might be worth paying to create a professional video for landing pages.

If you have experience with videos on your landing pages, feel free to share what you have noticed.

The owner of SmartAss.com reached out to me via email within the past few weeks looking to sell the domain name. I think SmartAss.com would make a unique and cheeky brand name, but the price was well above what I would pay to purchase it as an investment.

Evergreen.com co-founder Adam Strong shared a photo of a letter he received in the mail from the owner of SmartAss.com, which was apparently sent to some domain brokers and brokerages:

Gotta give this person some credit, he definitely targeted his campaign to sell a domain. https://t.co/uuIoFXZxLw pic.twitter.com/rfZm4QuHUO

— adamstrong (@adamstrong) September 3, 2020

I haven’t done much outbound lead generation this year. This is partly due to the pandemic but also because I don’t think it is the best way to maximize the value of my sales. I also think it can be a bit risky to do outbound on my highest value domain names.

I don’t know Yogi Solanki personally, but I follow him on Twitter after seeing him report quite a few domain name sales over the prior few months. From what I can tell, Yogi seems to be a very hard worker who has done well with his outbound sales efforts. His wheelhouse seems to be domain names that sell in the $200 – $500 range, but that is just my unverified observation of his sales reports.

This afternoon, Yogi shared some information about the number of emails it typically takes for him to close a deal:

I read a post on NamePros offering some insight about outbound domain name sales. I agree with what Ostrados shared about keeping the sales pitch email short and sweet. If the domain name is good and/or of interest, the prospect will reply. If the domain name is not good or not targeted to the right buyer, it doesn’t matter how awesome the pitch is.

One thing I can add to the discussion in general is that I do not put the asking price in outbound emails. My emails are essentially lead generation emails, and when a person responds affirmatively and expresses interest in my domain name, I let them know the price. This is generally the starting point in a negotiation for me.

I was reviewing some SEC filings this afternoon, and I came across an 8-K filing today from a company called OneWater Marine Inc., a publicly traded company with a ~$450 million market cap that trades on the NASDAQ market under the ONEW ticker symbol. The filing was made to announce that the company acquired the BoatsForSale.com domain name for a reported $396,769: