I read a post on NamePros offering some insight about outbound domain name sales. I agree with what Ostrados shared about keeping the sales pitch email short and sweet. If the domain name is good and/or of interest, the prospect will reply. If the domain name is not good or not targeted to the right buyer, it doesn’t matter how awesome the pitch is.

One thing I can add to the discussion in general is that I do not put the asking price in outbound emails. My emails are essentially lead generation emails, and when a person responds affirmatively and expresses interest in my domain name, I let them know the price. This is generally the starting point in a negotiation for me.

I was reviewing some SEC filings this afternoon, and I came across an 8-K filing today from a company called OneWater Marine Inc., a publicly traded company with a ~$450 million market cap that trades on the NASDAQ market under the ONEW ticker symbol. The filing was made to announce that the company acquired the BoatsForSale.com domain name for a reported $396,769:

Over a year ago, I tried to buy Prove.com, but the six figure price tag of the domain name was beyond what I could spend for it as an investment. Using the DomainTools Whois History tool, I can see that Prove.com sold sometime between April and July of this year. I just learned that a New York company called Payfone recently acquired Prove.com, and the company announced a rebrand to Prove earlier this week:

We are thrilled to announce that @payfone is now @ProveIdentity! Representing a new era of modern identity authentication & a reaffirmation of our mission: to help companies reach their goals by enabling them to authenticate customers accurately, effortlessly, and privately. pic.twitter.com/i2sXpMNy87

— Prove Identity (@ProveIdentity) July 29, 2020

This morning on Twitter, domain investor Andy Booth tweeted about a successful domain name flip he recently made. Andy reportedly sold Abby.com for $75,000. He bought the domain name in June of this year for $55,000. That would be a little more than a 36% ROI in less than 2 months:

SOLD https://t.co/pRxG5W4RN9 to an end-user @ 75k. Purchased: June 2020 @ 55k.

High reseller price I think, but the buyer’s timing was right for me, so he got a reasonable deal IMO.

— Andy Booth (@Chain) July 30, 2020