Sold for $50k in 2014, Ingles.com Re-Sold for $400,000

In September of 2014, Ingles.com was sold in auction at NameJet for $49,899. The auction caught my attention because I had just returned from a trip to the mountains in North Carolina, and there is a popular supermarket chain called Ingles. Unfortunately, I was an underbidder in the auction because GoDaddy just reported that Ingles.com was re-sold for $400,000 in June of this year.

If you visit Ingles.com, you can see the domain name forwards to the SpanishDict.com, which is a Spanish to English translation tool. The word Inglés in Spanish translates to “English,” so this is a pretty solid domain name acquisition.

Flip (.Lease) Rebrands as Caretaker & Buys Caretaker.com

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A startup branded as Flip, which has been using the Flip.Lease domain name for its website, recently acquired Caretaker.com and rebranded itself as Caretaker. Caretaker.com had been owned by NetIncome Ventures, the domain investment company founded by Garry Chernoff.

I learned that the purchase price of Caretaker.com was $112,000. Garry’s company had owned this domain name since 2003 after acquiring the domain name in a private transaction.

Podcast.com Domain Name Acquired by Amazon

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It is now confirmed that Amazon acquired the Podcast.com domain name, and the company is now forwarding Podcast.com to a page within its Audible-brand website. Jamie Zoch tweeted and emailed me about the sale of Podcast.com in 2019 when the domain name transferred under privacy to MarkMonitor using their DNStinations, Inc. privacy proxy service:

Largest .Travel Sale Reported by Donuts

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Yesterday afternoon, the Donuts’ Premium.Domains Twitter account tweeted about the $41,000 sale of World.Travel. This seems like a pretty solid sale considering the global downturn in travel due to the Covid-19 pandemic:

It’s Not Always the Obvious Buyer

When a blind offer to buy a domain name is received, assumptions are made about who the buyer could be or how the domain name will be used if sold. This is often the case when a domain broker submits an offer on behalf of a prospective buyer, or an offer is made via Afternic or Sedo.

More often than not, the prospective buyer is the most obvious buyer. Perhaps the owner of the matching .IO or .CO domain name is interested in buying the brand match .com domain name, or maybe a startup using an off-brand domain name wants its brand match domain name.

This morning, I saw a retweet of a tweet from Kefah Makhamre announcing the $21,000 sale of Elmt.com via Afternic:

“I Received an Offer…”

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Outbound domain name marketing tends to result in lower offers and sales prices than inbound lead generation. It makes sense because outbound marketing is essentially cold calling people who may or may not have an interest in the domain name, and they may or may not have the budget to buy the domain name. With inbound lead generation, someone has taken at least the first step to buying a domain name and are willing to discuss the purchase price.

Although I have done less outbound marketing of my domain names during the prior few years (especially this year), I want to share when I think it might be beneficial to do outbound marketing.