Outbound domain name marketing tends to result in lower offers and sales prices than inbound lead generation. It makes sense because outbound marketing is essentially cold calling people who may or may not have an interest in the domain name, and they may or may not have the budget to buy the domain name. With inbound lead generation, someone has taken at least the first step to buying a domain name and are willing to discuss the purchase price.

Although I have done less outbound marketing of my domain names during the prior few years (especially this year), I want to share when I think it might be beneficial to do outbound marketing.

When I get to the checkout screen on a website and see an empty field for a promo or discount code, I tend to take a moment to search Google for a valid code to use. I know other people do this because years ago I made thousands of dollars via affiliate link on a website I operated because my site ranked very high for a discount code offered by a company that was doing affiliate advertising.

People expect to be able to find and use a promo code when they see a promo code field, and similarly, domain name buyers expect to be able to have their offer considered when the “Make Offer” field shows up on a landing page. I want to share a paraphrased discussion I had with a prospective buyer this week.