Earlier this morning on Twitter, James Booth reported that his company sold Picture.com for $225,000. The buyer is reportedly Brent Oxley, although the Whois registration information is private at Namecheap, and the nameservers are not yet updated:

https://t.co/lqWXuQJ0m9 sold for $225,000! Great price for the buyer @Chain

— James Booth (@DomainBooth) November 7, 2020

In the past few years, a number of brand marketplaces have opened to help business operators find brand names. While these platforms are ostensibly selling brand names, in reality, they are also helping domain investors sell their domain names. Three of the most well known (to me) brand marketplaces to sell domain names include SquadHelp, Brand Bucket, and Brandpa.

When someone is looking to start a brand or rebrand their business, there is a good chance they will do various Google searches related to brand name creation. I would imagine there are more people looking at brand-related keywords than domain name search keywords. I would imagine that more business owners are looking to find a perfect brand name and then hope to find the most suitable domain name that matches. SquadHelp founder Darpan Munjal touched on this in a tweet on Sunday:

Oftentimes, I price a domain name on Afternic and/or DAN at the time I acquire the domain name, and I don’t go back to modify it on a regular basis. This applies to the majority of my replaceable inventory I buy on a regular basis, as I tend to re-price my higher value domain names as often as warranted.

The only time I typically look at my pricing for inventory-quality domain names is when I receive an inquiry or an offer. When an offer or inquiry is made, I will have a look at the price I have set to contemplate accepting the offer, counter offering the prospect, or rejecting the offer.

Ammar Kubba shared a back and forth he had with a prospective buyer for a domain name who apparently did not identify himself or use an email address that made it clear who he was. I have gone through many negotiations where I made a significant effort to learn more about the prospective buyer before locking in a deal to sell a domain name. There are a number of reasons for why I want to know who a buyer is before closing a deal.