It’s Not Always the Obvious Buyer

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When a blind offer to buy a domain name is received, assumptions are made about who the buyer could be or how the domain name will be used if sold. This is often the case when a domain broker submits an offer on behalf of a prospective buyer, or an offer is made via Afternic or Sedo.

More often than not, the prospective buyer is the most obvious buyer. Perhaps the owner of the matching .IO or .CO domain name is interested in buying the brand match .com domain name, or maybe a startup using an off-brand domain name wants its brand match domain name.

This morning, I saw a retweet of a tweet from Kefah Makhamre announcing the $21,000 sale of Elmt.com via Afternic:

In response to a tweet, Kefah mentioned that he thought the buyer could be upgrading from the .CO domain name. Elmt.CO looks like it is an early-stage communication tool app. It does not appear that this business is the buyer of Elmt.com though.

If you visit Elmt.com this morning, the domain name forwards to an Instagram page for the @elmtofficial account, which has not yet posted anything on Instagram. The account is not following any other accounts either. I would imagine this means it was bought by a totally different business.

No matter how much effort goes into trying to find out who is behind an inquiry, sometimes the most obvious buyer for a domain name is not the actual buyer.

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