Squadhelp Shortlist is a Nice Feature

I was looking at Squadhelp yesterday, and I noticed a feature I think is smart. The platform lets prospective buyers add domain names to their shortlist. The number of times a domain name has been shortlisted is shown on the listing, and domain names that have been recently shortlisted more than once have a special message shown “STRONG BUYER INTEREST” along with the number of recent times the name was added to a short list:

This is a strong feature, as it ensures prospective buyers know there is demand for a particular domain name. If they do not act quickly and purchase the domain name, someone else might buy it first. Nobody wants to hem and haw over a branding decision only to learn that another person or business scooped up the domain name in the meantime.

I think Sedo offers something similar in that it shows the number of historic bids a domain name has had. That also does the same thing – essentially lighting a fire under the prospect in an effort to get them to make a decision. In my opinion, the Squadhelp notice is stronger because a prospect neither has to place a binding offer/bid on a domain name, and the (unknown) recency of the strong buyer interest illustrates that the domain name could be bought by someone else.

This is a nice feature from Squad Help, and I bet it benefits domain sellers on the platform.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. There are too many damn buy/sell/parking platforms that “Konfuse” the heck out of the new domainers. I stick to just 2 and still making money on sales and parking.

    Magna cum laude
    Graduate of Domain King Academy

    MBA-My Big Ass(all of you have one)
    PHD-people having dickheads

  2. I clarified with SH that shortlisting is simply clicking on the heart on the landing page, which is equivalent to a like on Facebook. To me, it has little predictive value of a future sale. It simply shows general interest. Numerous ‘shortlisters’ have little to no budget to buy a high value domain name, yet they ‘like’ it anyway.

    • I have not used Squadhelp to buy or sell domain names before, so I am not very familiar with the platform.

      If I was looking to buy a domain name and saw “Strong buyer interest” on the listing, I might be more likely to buy the domain name more quickly so I don’t lose the chance to buy it.

  3. So can you just go around clicking the hearts or have others click on the hearts to artificially boost your domain “perceived value”

    • Are you allowed to do that for your own domain names? I assume you have to be logged in to your account to create or add to a shortlist.

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