I was looking at Squadhelp yesterday, and I noticed a feature I think is smart. The platform lets prospective buyers add domain names to their shortlist. The number of times a domain name has been shortlisted is shown on the listing, and domain names that have been recently shortlisted more than once have a special message shown “STRONG BUYER INTEREST” along with the number of recent times the name was added to a short list:
This is a strong feature, as it ensures prospective buyers know there is demand for a particular domain name. If they do not act quickly and purchase the domain name, someone else might buy it first. Nobody wants to hem and haw over a branding decision only to learn that another person or business scooped up the domain name in the meantime.
I think Sedo offers something similar in that it shows the number of historic bids a domain name has had. That also does the same thing – essentially lighting a fire under the prospect in an effort to get them to make a decision. In my opinion, the Squadhelp notice is stronger because a prospect neither has to place a binding offer/bid on a domain name, and the (unknown) recency of the strong buyer interest illustrates that the domain name could be bought by someone else.
This is a nice feature from Squad Help, and I bet it benefits domain sellers on the platform.