Dealing with a Small Pricing Error

Elliot Silver
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7

I bought a domain name on NameJet in June of last year for less than $100. I priced it at $4,999 on DAN.com, and that is where the domain name resolves. Typically, I price my names a bit higher on Afternic than on DAN because of the higher commission rate and longer payment period, which I discussed at length last September.

Recently, a broker from GoDaddy emailed me because a prospective buyer made a $2,000 offer on this domain name. This would net me $1,600 after the commission, which is a nice ROI but I think it undervalued the domain name. I did a bit of searching, and I noticed that I had underpriced the domain name at GoDaddy / Afternic. This was either accidental or I raised my price at DAN and did not raise it correspondingly at Afternic. Whatever the case, I believe the domain name is more like a $5k domain name than a $3k domain name.

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Delete Old Listings on DAN

Elliot Silver
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3

The majority of my domain names are now listed on DAN.com with buy it now prices. The platform has proven to me that it is helpful to sell names at all price levels, and as a result, I continue to add names to the platform. I have found the most utility from DAN is by setting the nameservers so my domain names resolve to buy it now or make offer pages on the platform.

One area where DAN lacks is its search functionality. If I want to find a list of the one word .com domain names listed for sale via DAN, I would be out of luck. As a buyer, the lack of search functionality is a bit of a bummer. As a seller, this means there is less of a need to delete listings that are no longer valid – domain names that sold elsewhere or domain names that simply expired.

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Lawsuit: Evermore.com Was Purchased for $300,000

Elliot Silver
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3

Theme Park Insider published an article about a lawsuit involving the owners of a theme park called Evermore and Taylor Swift. According to the article, the owners of the theme park filed the lawsuit “claiming that Swift’s album title, “Evermore,” infringed upon the park’s trademarked name.” While I am sure this is going to be an interesting case for some people to follow, the most interesting aspect of it comes from the section of the lawsuit regarding the theme park’s investment in the Evermore brand.

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Internet.com Goes Back on the Market

Elliot Silver
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5

In 2009, I reported on the $18 million sale of Internet.com to QuinStreet, Inc. This was not simply a domain name sale, so it should not be listed in any lists of largest domain name sales, but I would imagine a great deal of value was placed on the Internet.com domain name at the time of the acquisition.

I just learned that Internet.com – the domain name alone – is now on the market. I was told that Quin Street no longer owns this domain name, although GDPR is preventing me from being able to see the current registrant of Internet.com.

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Was Lending.com Sold for $5.4 Million?

Elliot Silver
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4

George Kirikos is quite the sleuth when it comes to quietly reported domain name sales and acquisition. George has a keen eye for detecting domain name transactions passively reported by companies in SEC reports and filings.

Over the weekend, George questioned whether Lending.com was sold for $5,422,000 in October 2015. He made the discovery after reviewing the SEC filings of Finance of America. George laid out his observations and thoughts in a series of tweets:

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See What’s Selling Daily on DAN

Elliot Silver
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2

One of the most common questions I am asked and I see being asked on NamePros, Twitter, and elsewhere is related to knowing what types of domain names to buy that will be desired by end user buyers. After all, it is simple to buy domain names but a domain investment business needs to sell domain names to survive and thrive.

Sedo, NameJet, and SnapNames report the domain name sales transacted on their platforms when privacy is not requested on a weekly basis. GoDaddy has begun reporting the largest sales transacted on its platform on a trailing basis. NameBio records all of these sales and many additional sales. What gets the most coverage, though, is the largest sales on each platform while the smaller sales tend to get lost.

Someone I follow on Twitter responded to someone else, and I noticed that she is sharing lists of domain name sales transacted on DAN from the prior day:

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