A venture capital company called Future Fund, which operates on Future.xxx, announced that it acquired the Sushi.com domain name for its SushiSwap protocol. The acquisition was announced in a tweet this morning:
Happy to announce we’ve acquired https://t.co/Hjsm7MOIYY for @sushiswap
A strong domain will greatly increase internet traffic and exposure to the sushi brand for their forthcoming new projects.
2021 will be a big year for $SUSHI pic.twitter.com/NWWkgTldWq
— Future Fund (@FUTURE_FUND_) February 19, 2021
According to Whois records, Sushi.com is now registered under Whois privacy at GoDaddy. The Sushi.com domain name appears to have been sold via Afternic / GoDaddy. A DomainTools historical Whois record from February 15th shows the domain name was registered to Afternic DNescrow, the escrow transfer account of Afternic:
Prior to this, DomainTools shows that Sushi.com had been registered to domain investor and Internet entrepreneur Brent Oxley:
In looking through my email records, I can see Sushi.com was offered for sale at various times and various prices, ranging from mid six to seven figures. GoDaddy has been reporting some of its top domain name sales on a trailing basis, but both parties need to agree to release the price for that to happen. I reached out to Brent to see if he can share the sale price, and if he does, I will be happy to provide an update to this article with that information.
Sushi.com is a nice upgrade for the company that appears to have been using the SushiSwap.fi ccTLD for its website.
I would guess a seven-figure sale, at least. Interesting that the company is headquartered in Tokyo but the site is totally in English, perhaps more Japanese companies will start going for dotcoms. Also interesting that Future Fund is at Future.xxx, which would be something of a novel branding play if they’re not in the adult business.
Its a crypto project, not representative of the Japanese companies.
$SUSHI has been very good to me!