Internet.com Goes Back on the Market

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In 2009, I reported on the $18 million sale of Internet.com to QuinStreet, Inc. This was not simply a domain name sale, so it should not be listed in any lists of largest domain name sales, but I would imagine a great deal of value was placed on the Internet.com domain name at the time of the acquisition.

I just learned that Internet.com – the domain name alone – is now on the market. I was told that Quin Street no longer owns this domain name, although GDPR is preventing me from being able to see the current registrant of Internet.com.

Was Lending.com Sold for $5.4 Million?

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George Kirikos is quite the sleuth when it comes to quietly reported domain name sales and acquisition. George has a keen eye for detecting domain name transactions passively reported by companies in SEC reports and filings.

Over the weekend, George questioned whether Lending.com was sold for $5,422,000 in October 2015. He made the discovery after reviewing the SEC filings of Finance of America. George laid out his observations and thoughts in a series of tweets:

See What’s Selling Daily on DAN

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One of the most common questions I am asked and I see being asked on NamePros, Twitter, and elsewhere is related to knowing what types of domain names to buy that will be desired by end user buyers. After all, it is simple to buy domain names but a domain investment business needs to sell domain names to survive and thrive.

Sedo, NameJet, and SnapNames report the domain name sales transacted on their platforms when privacy is not requested on a weekly basis. GoDaddy has begun reporting the largest sales transacted on its platform on a trailing basis. NameBio records all of these sales and many additional sales. What gets the most coverage, though, is the largest sales on each platform while the smaller sales tend to get lost.

Someone I follow on Twitter responded to someone else, and I noticed that she is sharing lists of domain name sales transacted on DAN from the prior day:

Shop the Offer Around

Most domain investors have faced a situation where they received a solid – or perhaps reasonable offer for a domain name that is either lower than the asking price or just not good enough to accept the offer. One strategy I have used in the past is to use the threat of shopping the offer around as a negotiating tactic to try and close a deal. If that tactic doesn’t work, shopping the domain name around might yield a deal.

Let’s say I have an offer of $50,000 on the table for a domain name I have priced at $100,000. Realistically, depending on the name and circumstances, I might be willing to sell the domain name for $75,000. Perhaps I would even sell the domain name for that $50,000 offer if necessary, but I wouldn’t lose sleep if the offer disappeared. In the past, I have told the other party that I will give one more day to consider the price or I will reach out to other companies that might want to buy this domain name.

Sellers: DAN is Asking Buyers if They Want Privacy

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I was looking at purchasing a domain name listed on DAN.com, and I noticed the platform is now asking buyers if they are willing to let DAN share the sale price publicly. Have a look at the message which is located on the form a buyer needs to fill out after clicking the buy now link on the landing page:

My guess is that this was introduced in mid-2020 when sellers also had the option to keep their sales private at DAN. Notably, this question is specific to DAN publishing sales and not the domain name seller sharing sales information.

First Purchase of 2021 and Last Purchase of 2020

There aren’t really any days off for a domain investor that buys and sells domain names for a living. Each day, regardless of whether it is a holiday or not, thousands of domain names come up for auction or completely expire and become available for registration. I was working minimally on New Years Eve and New Years Day, and I thought I would share the final domain name I purchased in 2020 and the first domain name I purchased in 2021: