George Kirikos is quite the sleuth when it comes to quietly reported domain name sales and acquisition. George has a keen eye for detecting domain name transactions passively reported by companies in SEC reports and filings.
Over the weekend, George questioned whether Lending.com was sold for $5,422,000 in October 2015. He made the discovery after reviewing the SEC filings of Finance of America. George laid out his observations and thoughts in a series of tweets:
One of the most common questions I am asked and I see being asked on NamePros, Twitter, and elsewhere is related to knowing what types of domain names to buy that will be desired by end user buyers. After all, it is simple to buy domain names but a domain investment business needs to sell domain names to survive and thrive.
Sedo, NameJet, and SnapNames report the domain name sales transacted on their platforms when privacy is not requested on a weekly basis. GoDaddy has begun reporting the largest sales transacted on its platform on a trailing basis. NameBio records all of these sales and many additional sales. What gets the most coverage, though, is the largest sales on each platform while the smaller sales tend to get lost.
Someone I follow on Twitter responded to someone else, and I noticed that she is sharing lists of domain name sales transacted on DAN from the prior day:
Most domain investors have faced a situation where they received a solid – or perhaps reasonable offer for a domain name that is either lower than the asking price or just not good enough to accept the offer. One strategy I have used in the past is to use the threat of shopping the offer around as a negotiating tactic to try and close a deal. If that tactic doesn’t work, shopping the domain name around might yield a deal.
Let’s say I have an offer of $50,000 on the table for a domain name I have priced at $100,000. Realistically, depending on the name and circumstances, I might be willing to sell the domain name for $75,000. Perhaps I would even sell the domain name for that $50,000 offer if necessary, but I wouldn’t lose sleep if the offer disappeared. In the past, I have told the other party that I will give one more day to consider the price or I will reach out to other companies that might want to buy this domain name.
I was looking at purchasing a domain name listed on DAN.com, and I noticed the platform is now asking buyers if they are willing to let DAN share the sale price publicly. Have a look at the message which is located on the form a buyer needs to fill out after clicking the buy now link on the landing page:
My guess is that this was introduced in mid-2020 when sellers also had the option to keep their sales private at DAN. Notably, this question is specific to DAN publishing sales and not the domain name seller sharing sales information.
I have had the majority of my portfolio listed for sale via DAN.com around six months. During this time, I have done some testing of the different types of landing pages offered by DAN, which includes the longer term payment plan offering, the BIN page, and the BIN page with a Make Offer option.
Initially, I was not crazy about BIN + Make Offer landing page. My feeling has been that someone who sees the buy it now price with a make offer field will choose to make an offer. After all, the prospect can usually just buy it for the asking price if the seller rejects the offer – or possibly get a better price. With that said, I have sold several names for the BIN price without an offering being submitted, so it doesn’t always lead to an offer.
A point of frustration, though, is when a buyer believes their offer will be given full consideration only to learn that the seller is inflexible on the price. Afterall, most people expect to be able to negotiate when they see the buyer is willing to consider offers.
Case in point, I read a one star review of DAN which focuses on this very topic:
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