Sedo Sr. Broker Dave Evanson just reported the sale of the Angel.com domain name for $2 million:
Just sold Angel .com for $2,000,000.00!! Congrats to buyer and seller!! Look for the domain to be put to use very soon!
— dave evanson (@SedoDaveEvanson) April 15, 2021
I took a Financial Accounting course my first semester of sophomore year in college. I don’t remember much from the class except for one thing the professor told us that I will paraphrase: “accounting is more of an art than a science.” I think the same thing can be said about the pricing of domain names on the aftermarket.
I don’t regularly see large companies looking to sell excellent one word .com domain names, so I thought I would share a sale listing I recently noticed. Swirl.com has gone up for sale via MarkMonitor and Sedo. The domain name currently hosts an inquiry form to get in touch with a broker from the brand protection service where the domain name is registered.
A little over a month ago, I reported that Namecheap acquired Cluster.com for $150,000 in a private transaction. The acquisition was made by the company “as a brand asset for a future product,” according to Namecheap CEO Richard Kirkendall. I recently learned that Namecheap has acquired two additional high value domain names: IZ.com and Poke.com.
When I am discussing the sale of a domain name with a prospective buyer, I let them know that the domain name is subject to repricing. This not only serves as a warning to a prospective buyer who might be surprised when they return to a domain name that has gone up in price, but it is also a tactic I employ to close a deal promptly. Prospective buyers don’t want to hem and haw over a domain name purchase for days or weeks and find out the price went up.
According to this tweet from SquadHelp, announcing “Automatic Price Increases” on a domain name landing page is a tactic the platform uses on some domain names in order to improve the sell through rate (STR):
Over the years, I’ve been asked by a number of people how to sell a domain name. Most of the people who have asked are friends or friends of friends, and they are not involved in the business of domain investing. I also saw a tweet from someone this past week asking the same type of question, and I thought I would expand on this.
If I was not a domain investor but owned a domain name that has value and wanted to sell it, here are the steps I would take:
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