A little over a month ago, I reported that Namecheap acquired Cluster.com for $150,000 in a private transaction. The acquisition was made by the company “as a brand asset for a future product,” according to Namecheap CEO Richard Kirkendall. I recently learned that Namecheap has acquired two additional high value domain names: IZ.com and Poke.com.
Namecheap Acquires IZ.com and Poke.com
This Domain Name is Subject to Repricing
When I am discussing the sale of a domain name with a prospective buyer, I let them know that the domain name is subject to repricing. This not only serves as a warning to a prospective buyer who might be surprised when they return to a domain name that has gone up in price, but it is also a tactic I employ to close a deal promptly. Prospective buyers don’t want to hem and haw over a domain name purchase for days or weeks and find out the price went up.
According to this tweet from SquadHelp, announcing “Automatic Price Increases” on a domain name landing page is a tactic the platform uses on some domain names in order to improve the sell through rate (STR):
How to List a Domain Name for Sale
Over the years, I’ve been asked by a number of people how to sell a domain name. Most of the people who have asked are friends or friends of friends, and they are not involved in the business of domain investing. I also saw a tweet from someone this past week asking the same type of question, and I thought I would expand on this.
If I was not a domain investor but owned a domain name that has value and wanted to sell it, here are the steps I would take:
ROTD: Tattoo.com Sold for $800k & Names.com Sold for $300,000
This morning, Monte Cahn responded to a comment on my blog about the status of the Right of the Dot auction results. As far as I am aware, finalized results have not yet been reported by Right of the Dot founder Monte Cahn. Apparently, that is because he is continuing to work on closing additional deals.
In the comment Monte posted, he revealed that he “resold Tattoo.com for over $800,000,” and Names.com was sold for $300,000. From what I recall, Tattoo.com had been sold during the live auction for $750,000. I do not believe Names.com was sold during the live or silent auction, so this is an additional sale.
GoDaddy Reports Nine 6 Figure Sales from November 2020
GoDaddy has started reporting some of its top domain name sales on a trailing basis, with the approval of both the buyer and the seller. This morning, GoDaddy reported a handful of its top domain name sales from November of 2020. Nine of these domain name sales were in the six figure range.
The top publicly reported sale in GoDaddy’s report is Exclusive.com, which sold for $350,000. I believe the domain name had been owned by Merlin Kauffman’s company, True Magic, prior to the sale. The domain name now has a coming soon page, and it appears to be some sort of payments company that will be using the domain name.
Recursion.com Acquired for $904,000
It looks like George Kirikos may have uncovered another large domain name sale. In a tweet this morning, George reported that Recursion Pharmaceuticals acquired the one word Recursion.com domain name for $904,000:
Recursion(.)com domain name was acquired for $904,000 by Recursion Pharmaceuticals @RecursionPharma in December 2020, according to pp. F-6, F-15, and 118 of their SEC filing at:https://t.co/BVhIspr8Zo
Their IPO is imminent.@DNJournal @NameBio
— George Kirikos (@GeorgeKirikos) March 27, 2021



