Domain Sales

Aftermarket.com Sells Order.com in 6th Largest Public Sale of 2011

Aftermarket.comThis evening, I learned about a large domain sale that was completed by Aftermarket.com  and its Senior Domain Broker,  Omar Kubba. Order.com was sold in a “mid-to-high six-figure sale,” which would rank as the 6th highest sale of the year, according to the Aftermarket.com press release posted below.

Although the final sales price was not released, we can surmise the price was somewhere between $525,000 and $700,000 based on the current DNJournal year to date sales chart covering public domain sales. According to the current Whois information, the buyer of the domain name was Delivery.com, a delivery service for restaurants and stores.

Details about how the deal was consummated were not released.  The sale was completed last week, and Order.com already forwards to Delivery.com.

Congratulations to Aftermarket.com and to Shai Neubauer, the seller of Order.com.

Press Release:

LOS ANGELES, CA –(BUSINESS WIRE)– Aftermarket.com celebrates its first birthday with the successful brokerage of Order.com.   The mid-to-high six-figure sale, which closed last week, ranks as the 6th  highest domain sale of the year, according to DNJournal.com.

The transaction was led by Omar Kubba, Senior Domain Broker for Aftermarket.com’s recently-launched Brokerage division. Aftermarket.com’s Brokerage division was formed specifically to cater to premium, highly-sought-after domain assets, domain names and websites that typically require a high level of hands-on involvement and personal attention due to the premium price tags and sophisticated clientele.

Senior Domain Broker, Omar Kubba, who heads the Brokerage division, views Aftermarket.com’s involvement in the premium domain space a must, commenting that, “Quality domain names above a certain price point often require a seasoned and professional team in order to complete the sale. Our brokers are dedicated to identifying investors and end-users that are committed and understand the long-term value of a premium, one-of-a-kind domain asset.”

As with any relatively new asset class, many of those outside of the domain industry are either unaware of or do not fully understand the true value of a solid domain name. Aftermarket.com brokers educate and evangelize throughout the sales process, reaching out to and working with buyers at all levels, from Fortune 100 companies to small business owners to individual investors. The quick turnaround and flawless execution of the Order.com transaction evidences that philosophy, and further solidifies Aftermarket.com’s unique position in the domain name industry. According to Kubba, “The new owner of Order.com had the savvy and foresight to purchase an asset that will not only appreciate over time, but one that will also add tremendous value to their already-successful business. They understood that there’s only one Order.com in the world, and now they own it.”

Shai Neubauer, the previous owner of Order.com, approached Aftermarket.com after exhausting several other avenues of representation. He knew of the Company’s solid reputation and decided to give the newly-formed Brokerage division an opportunity. “I’ve used all of the known domain industry brokers at one time or another; however, Aftermarket.com was the only company able to open the door to appropriate and qualified end users. Omar Kubba worked harder than anyone else and really went the extra mile to get the absolute best offer on my domain. His knowledge, persistence, and connections really made the difference,” said Neubauer.

Recent enhancements to the Aftermarket.com platform further assisted Kubba in successfully concluding the Order.com transaction. The newly-launched, proprietary Aftermarket.com broker system enabled Kubba to create a central web presence for all of his domain name listings, making it possible to provide a robust, secure, and professional hub for all interested parties. Aftermarket.com currently has exclusive and non-exclusive contracts on many other premium domain assets, with additional access to most of the world’s finest domain name assets; please visit http://broker.aftermarket.com for a partial list of highlighted Brokerage inventory, and www.aftermarket.com for a current list of marketplace inventory.

About Aftermarket.com

Aftermarket.com is a leading digital marketplace servicing the 24/7 demand for Internet domains on the World Wide Web. As an individual brand of Thought Convergence, Inc., Aftermarket.com is committed to offering the most advanced, innovative and secure platform for businesses and individuals to buy and sell domain names on the Internet. With its broad reach, quality inventory, and intuitive user interface, Aftermarket.com services the needs of any individual or business interested in buying, selling or learning about domain name assets. Aftermarket.com is the easy, intuitive and trusted way to make a name for yourself online. For more information, please visit www.aftermarket.com.

LinkWheelService.com – For Sale

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According to Wikipedia, a “Link wheel is a widely used internet marketing strategy. The basic idea of link wheels is to create a pattern of links which flow from one website to another which would finally link to a targeted website requiring promotion.” There are a number of SEO companies with a link wheel service offering, and the prices range from under $100 to several hundred dollars.

I am offering LinkWheelService.com for sale, and the price is $2,800. The current high offer is $1,000 from a company specializing in link wheel services (offer from this morning). I would possibly consider offers above $1,000 but below my asking price, but to buy it now without having to wait to see if better offers are received, the price is $2,800. The domain name is currently registered at Enom.

I would imagine this domain name can be used by a company that sells a link wheel service or by someone who wants to open an affiliate account with a company that offers this type of product.

This is a first come, first served opportunity.

Why A Domain Broker Won’t Sell Your Domain Name

I’m often either asked to broker domain names (which I don’t do) or asked why a domain broker isn’t willing to put the effort into selling someone’s domain names. There are several reasons why a domain broker may not sell particular domain name(s), and I want to give you three possible reasons.

1) Your names aren’t very good. Let’s face it. We don’t all own spectacular domain names. Even the most successful domain investors own some domain names that probably aren’t worth much. It wouldn’t make sense for a domain broker to try and sell a domain name when he or she doesn’t think anyone would want to buy it.

2) The domain name isn’t valuable enough. I enjoy making domain sales of all sizes. It’s exciting to sell a $2,000 domain name the same way it’s exciting to sell a $20,000 domain name. For a domain broker with a fair amount of inventory, it doesn’t make sense to try and sell a $2,000 domain name, on which he may only make $200 – $400 in commission if it sells, when he has other valuable domain names he can sell. Would you spend effort to earn $400 when you can expend the same effort to potentially earn $10,000 or more? Personally, I’d rater have a broker be honest with me and not take on one of my names than lock my name up when he has no intention of marketing it.

3) Your asking price is way too high. I see this quite a bit. Someone offering a whopping 40% commission as enticement to try and sell their domain name for them. The problem is that if their asking price is too high, 40% commission on no sale equals $0. If the bottom line price is way over the market value, and the owner isn’t willing to show flexibility, there’s little reason to try and sell the domain name.

If a domain broker won’t work with you, here are some suggestions on how to sell domain names on your own.

Want to Sell Domain Names Quickly?

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Want to sell your domain names quickly? Someone in the domain business needs to hire this guy. 🙂  He is going places for sure, and I respect the fact that he seems to have mastered the art of the cold call sales pitch.

Afternic Sales Report: Iron Workers Union Buys IronWorkers.com

In this week’s sales report from Afternic, Ironworkers.com was sold by Tucows for $17,000, in the largest sale of the week. Based on the new Whois information for Ironworkers.com, it appears the domain name was purchased by the Ironworkers Union, which also owns Ironworkers.org. I think it’s a pretty fair price for both parties.

In total, Afternic sold $1,080,850 worth of domain names last week, including both public and private domain sales. On a personal note, I was able to close a deal on CollegeMascots.com via Afternic.com (IREIT is now working with Afternic). The domain name had been owned by Internet REIT and after an unsuccessful negotiation last year, we were able to work out a deal yesterday.

Here are all of the public domain sales from last week:

ironworkers.com $17,000.00
swingtown.com $12,000.00
babytown.com $9,000.00
travelseeker.com $8,088.00
steerclear.com $8,000.00
eventup.com $8,000.00
ContentAgency.com $7,500.00
danceday.com $7,333.00
hibernian.com $6,000.00
ipca.com $6,000.00
gnee.com $5,888.00
telefonanbieter.com $5,125.00
srmg.net $5,000.00
innovationtoday.com $4,988.00
sipo.com $4,800.00

VU.com Sells for $700,000

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I read a press release this morning announcing that the VU.com domain name and website sold for $700,000 last week. Canada-based Virtual Universe Corporation reached a deal with US-based Mortgage Research Center, LLC on November 9, 2011.

From my perspective, it looks more like this was a domain name deal with a website included, although it probably won’t be recorded as a pure domain sale.

From the press release:

“Virtual Universe Corporation (the “Company”) (TSXV-VU), announced today that it has agreed to sell its entire right, title and interest in the domain name VU.COM, together with any unregistered trade-mark rights resulting from the Company’s use of such domain name (the “Domain Name”) to Mortgage Research Center LLC for $700,000 USD (the “Sale”).

The Company will retain all right, title, and interest in and to the materials on the website located at the Domain Name as of the effective date of the Sale (the “Website”) including all copyrights to webpages designed for the Website, page layouts for the Website, all graphics used at the Website, all databases generated for the Website, and all banner advertisements for the Website. The Company will move its existing web presence to a new domain, VUCORP.CA.”

Congratulations to both companies on the deal. Virtual Universe Corporation will now operate its business on VUCORP.CA.

Update:  As George correctly points out in the comment section, the seller retains the website and all of its contents, so this is a pure domain sale.

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