In mid-December of 2013, Media Options listed Sale.com for sale in its domain name newsletter with an asking price of $1,500,000. It was described as “one of the top 10 domains in the world!” Based on the recently updated Whois records, it appears that the domain name has been acquired by RetailMeNot, Inc.
RetailMeNot is an Austin, Texas-based publicly traded company that publishes coupons, promo codes, and special offers from popular retailers and businesses. Retail Me Not trades on the NASDAQ market under the stock symbol SALE, which might be one reason the Sale.com domain name was of interest to RMN.
After noticing the Whois change this morning, I reached out to Media Options CEO Andrew Rosener for a comment.