Despite the fact that the landing pages on many of my domain names indicate they are for sale and give a prospect the ability to contact me, I still receive a number of inquiries for domain names via email. I sometimes like to use the DomainNameSales.com tools to help me with my sales. Domain Name Sales (DNS) was founded by Frank Schilling a couple of years ago, and it offers quite a few domain name sales tools at no cost to users aside from commission paid on brokered deals.
In this post, I want to share three reasons why I find it effective to either send a prospective buyer to my DNS-based for sale landing page to enter an offer, or I enter the buyer’s info in my DNS dashboard on my own. You are welcome to share why you also use DNS or why you wouldn’t use the platform.
Get more intel about buyer
The DNS platform allows a prospective buyer to login via Facebook or LinkedIn accounts, and this may provide a wealth of information. Even if they don’t log in via their social media accounts, I can more easily see their IP address and location, and I can create an archive of their inquiries.
It’s pretty obvious why having intelligence on a buyer is important, but I will expound on that. First, nobody wants to sell a domain name cheaply to a multi billion dollar company looking to rebrand or create a startup. Secondly, nobody wants to have a UDRP filed after negotiating in good faith to sell a domain name.
Option to forward inquiry to a broker
In most cases, I like to negotiate the sale of my own domain names. I have become decent at negotiating deals, and I don’t want to give up a percentage of the sale when I don’t have to do that. However, there are times that having a broker’s assistance is helpful. Last month, I received a $50 offer and told the buyer he wasn’t close, and I didn’t hear back. I then forwarded it to DNS and they were able to close a very solid deal (more than I had asked for it on DNForum a short time before).
Even though I use Gmail which archives all of my emails, it can be difficult to track who inquired about names in the past. This is especially the case on a name like MassachusettsRealEstate.com that has had several inquiries in the last couple of months and where I had also sent emails to a number of companies a few months ago. Domain Name Sales archives all of the past inquiries, allowing me to see where I priced a domain name in the past and with whom I was negotiating.
I find the Domain Name Sales tools to be an effective sales tool (especially given that it is free to use aside from any commision that is to be paid), and I have sent prospects to the lead form when I couldn’t get enough intelligence on them on my own.
Keep in mind that if you send a buyer to your DNS landing page and they end up calling instead of submitting their contact information through the form, I am pretty sure the DNS broker will be automatically assigned to handle the lead, meaning you will pay a commission on the sale.