In mid-December of 2013, Media Options listed Sale.com for sale in its domain name newsletter with an asking price of $1,500,000. It was described as “one of the top 10 domains in the world!” Based on the recently updated Whois records, it appears that the domain name has been acquired by RetailMeNot, Inc.
RetailMeNot is an Austin, Texas-based publicly traded company that publishes coupons, promo codes, and special offers from popular retailers and businesses. Retail Me Not trades on the NASDAQ market under the stock symbol SALE, which might be one reason the Sale.com domain name was of interest to RMN.
After noticing the Whois change this morning, I reached out to Media Options CEO Andrew Rosener for a comment. “Unfortunately, the sale is subject to a non-disclosure agreement, and I can not comment on it. Both parties are happy with the deal,” he told me. The sale price on this transaction has not been disclosed, although it is possible the company will report the price in a future SEC filing.
Prior to the sale of Sale.com, the domain name had a “for sale” landing page advertising the listing. At the moment, Sale.com does not resolve to any website. Here are a few guesses on how the company will use the Sale.com domain name:
- Sister site of Retail Me Not focusing on sales
- Flash sale website
- Corporate website for RMN
- Forwarding the domain name to main website
Congratulations to all parties on the deal. I think the low seven figure asking price was fair, and RetailMeNot struck a good deal.