When I purchase domain names, I almost never ask the owner about stats. I’ve come to find that analytics are different for parking companies and for different stat trackers. Aside from this, I don’t find stats particularly interesting to me because I am buying domain names based on quality rather than traffic and revenue.

I am often asked for a domain name’s stats when selling domain names to other domain investors. On occasion, I will share them with the potential buyer, but I usually just tell them to assume there is no traffic. Sometimes I have stats available on my parked domain names, and other times, I don’t have them available on certain domain names where I haven’t enabled Google Analytics or Stat Counter.

On the infrequent occasions that I have shared stats, I have never received a reply “oh wow, that is a lot of traffic” or anything close to that. More often than not, the potential buyer uses the stats I provided as a means of negotiating a lower price. Perhaps the buyer did think there was more traffic than there really is, but I think it can hurt a sale more than help it, unless the traffic and revenue numbers are legitimately very high.

When selling to end user buyers, I am not often asked about traffic numbers. Most of the time, the buyer is looking at the domain name to either start a new website, use it in addition to the current website, own it for defensive purposes, or buy it for a future project. I am asked on occasion, but typically, this information hasn’t been used by end user prospects as a negotiation tactic (in my experience).

I like to buy and sell domain names based on the inherent keyword value of the domain name. Although having some traffic is good, I don’t look at the amount of traffic as something that would be a dealbreaker.