DL.com Auction Price Lowered: Opening Bid in at $165,000

Elliot Silver
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If you’re interested in bidding on the DL.com domain name, currently at auction via Hilco Streambank, I received an update about it that I want to share. The opening bid price has been lowered from $200,000 to $165,000, and the domain name now has one bid. There is no reserve price on this auction, so it will sell to the highest bidder upon closing on October 31.

Because of the former owner of the domain name, Hilco has received some non-domain industry  press about the auction, and perhaps that is what attracted the bid. My guess would be that it is a

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Heritage Auctions Domain Name Auction Inventory Posted

Elliot Silver
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HA.com LogoEarlier this year, it was announced that Aron Meystedt was hired by Heritage Auctions (HA / HA.com) to head up its new Domain Name & IP Division. Heritage Auctions is one of the largest auction houses in the world, and the fact that HA is focusing on domain name auctions is a pretty big deal.

The inventory for the first HA.com domain name auction has been posted, and some of the names I like best are listed below. According to Aron, this is the final list, and it was capped at 68 because the company will be “working like crazy to direct market” to prospective buyers. The live auction will be held November 21, 2013, and bidding will open on November 1.

Some of the better names up for auction include:

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Will Broncos.com Sell Today?

Elliot Silver
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A couple of weeks ago, I asked readers to vote on what they thought the Broncos.com domain name is worth. 32% of the people who voted think Broncos.com is worth $400,000 or more. Interestingly, 20% of the people who voted think Broncos.com is worth less than $100,000. The vote totals were pretty evenly spread out, so there wasn’t a consensus on the value of the domain name.

Broncos.com is for sale today in the TRAFFIC conference live domain name auction at 4:30pm. According to the conference website, the reserve price of Broncos.com is

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Vida.com Sells for $53,300 on NameJet

Elliot Silver
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NameJet LogoThis past Friday, the Vida.com domain name sold on NameJet for $53,300. There were a total of 381 participants in the no reserve auction, and there were 431 bids placed.  I believe the winner may have been Media Options, but I won’t be able to confirm that until the name transfers upon payment to NameJet. Winning auctions over $5,000 require a wire transfer for payment.

The current Whois record  for the Vida.com domain name shows

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Hilco Streambank Auction Extended 2 Weeks

Elliot Silver
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I want to share a press release regarding the auction of some excellent domain names that I previously reported. Hilco Streambank announced that the auction of DL.com, Row.com, Tweeter.com and other domain name assets has been extended until October 31. The previous deadline was October 17th for the auction that started on October 14th.

According to Hilco Streambank, here’s why the auction closing date was extended:

“Hilco Streambank received many inquiries about the assets from both domainers and potential strategic buyers. Potential bidders also had questions about the bidding process on the new online platform. To accommodate bidders, Hilco Streambank has extended the deadline for two weeks.”

Registration for the auction is currently open. If you have questions about specific lots, feel free to contact the company directly.

Here’s the full list of auction lots in this auction:

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What Is Broncos.com Worth?

Elliot Silver
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I am sure you’ve heard the news that the Broncos.com domain name will be coming up for auction during the TRAFFIC conference in a couple of weeks. According to organizer Rick Schwartz, “the reserve is less than half of what Cowboys.com sold for a few years back,” (which was $370,000, as recorded by Domaining.com).

The most obvious buyer would be the Denver Broncos NFL team, which currently uses the longer DenverBroncos.com for its website. According to Forbes, the Broncos team is worth nearly $1.2 billion, so it can afford an acquisition like this. The question is whether or not the team believes it would add value to them since it’s not like someone would be able to compete with them if they don’t purchase the domain name. Frankly, they don’t exactly need the domain name, but it would be a great opportunity to shorten their current url.

There are other suiters for the domain name as well. Plenty of high schools, college, amateur and pro teams throughout the world are nicknamed the Broncos. For instance, Boise State University sports teams share the Broncos nickname, and the Idaho Statesman reported that the University athletic department projected “$34 million in operating revenue.”

Clearly, this domain name is a valuable asset, and I am curious what you think it is worth. I don’t expect you to project the sale price because we don’t know who will be bidding on the domain name at auction, but you are welcome to share what you think this particular domain name is worth.

I invite you to

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