Yahoo to Auction Portfolio of Domain Names via Sedo

Elliot Silver
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According to a press release from Sedo, “more than 100 premium domain names from Yahoo portfolio to be auctioned.” The Yahoo domain name auction will take place on Sedo’s platform from November 14 – 21, 2013. Some of the high value domain names include AV.com, Sandwich.com, Sled.com, Jockeys.com, and Crackers.com.

It’s not every day that a publicly traded Internet company decides to publicly sell some of its valuable domain name assets at auction. I think this domain auction could produce some solid results considering the inventory, especially given the provenance and history of the assets. For instance, AV likely stood for Alta Vista, which Yahoo acquired in 2003 and shut down this past July. In my opinion, reserve prices are on the high side, but what doesn’t sell now opens the door for future discussions.

Some of these domain names forward to pages within Yahoo’s network and others are parked at Sedo with a purchase link at the top of the landing page. At the time of this post, only 29 domain names are listed for sale in the auction, but Sedo announced that there are more than 100 domain names included in the auction. You can view

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Heritage Auctions Domain Auction Ad in New York Times

Elliot Silver
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imageI am in New York City right now, and I want to share this photo that I took of the Heritage Auctions domain auction advertisement from the New York Times. The advertisement, which appeared in the November 8 (Friday) edition of the NYT, was found on page B6 of the Business section.

Yesterday’s Business section had quite a bit of news coverage of the Twitter IPO, so it was probably a very good day for the company to advertise because of the additional readership. As one would expect, the MutualFunds.com auction lot was the headline domain name in the advertisement. I understand there will also be an ad for the auction in the Wall Street Journal next week.

My apologies if there are any issues with the appearance of this post or the image. This is the first time I am writing an article from my iPhone, so it might be a bit funky, but hopefully not.

MutualFunds.com Has $800k Bid in HA Auction

Elliot Silver
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The auction for the MutualFunds.com domain name has received several bids and is up to $800,000 in pre-bidding.     I am told the reserve price has not yet been met (but it’s “close”). Including the 15% buyer’s premium, the current auction price is $920,000.  I think  MutualFunds.com is the best domain name in the auction, and getting it was a good score for HA.   The highest online bid will be carried over to the Heritage Auctions live auction, which will be held on November 21, 2013.

MutualFunds.com is owned by Internet entrepreneur and NYT bestselling author Marc Ostrofsky, who also sold Business.com for what was then a record price of $7.5 million. His portfolio of domain names also includes

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How To Sell a Domain Name

Elliot Silver
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I am often asked “how do you sell a domain name?” or “can you sell my domain name?” and I want to share some advice on how to sell a domain name. If you own a domain name or a portfolio of domain names and you would like to sell them, there are several ways to sell a domain name. Of course, this list doesn’t include selling a domain name when someone inquires about buying a domain name because all that is required of that is a negotiation.

Listed below are 5 ways to sell a domain name and some advice about each method. I personally recommend using an escrow service (Escrow.com for example) when selling a domain name, even if a domain broker is involved.

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Find Your Domain Selling Great Names at NameJet

Elliot Silver
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Find Your Domain (FYD) is once again selling some excellent inventory on NameJet, according to a press release the auction house distributed this morning. There are some very solid keyword domain names, in addition to three letter .com domain names that will be auctioned with “low or no reserve.” There are around 400 domain names coming up for auction.

In June of 2011 and after that, FindYourDomain.com listed another small portfolio of domain names up for sale on NameJet. The company previously sold NYE.com for $175,000, Aerospace.com for $160,200, HouseRentals.com for $135,800 and Copy.com for $101,300. Suffice to say, FYD has had considerable success using NameJet as an auction venue.

My top choices from the upcoming auctions include:

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Opening Bids Now Listed for Heritage Auctions Domain Auction

Elliot Silver
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HA.com LogoLast week, I reported that the inventory for the Heritage Auctions domain auction had been posted, although the opening bid prices and reserve prices were not yet listed. This afternoon, HA revealed the opening bid amounts, and I  listed the full inventory and starting prices below. The live auction is scheduled for November 21, 2013.

The actual auction reserve prices will be posted on November 14, and according to Aron Meystedt of Heritage Auctions, for now, we should “assume that most reserve prices are right around double the opening bid.”  One thing you’ll find unique for domain auctions but standard in the auction business is that winning bidders will pay a buyer’s premium rather than the domain sellers. The buyer’s premium amounts to 15% of a sale price. As an example, a $10,000 auction will have an actual price of $11,500.

Heritage Auctions live domain auction inventory and opening bids (not reserves):

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