What Is Broncos.com Worth?

Elliot Silver
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I am sure you’ve heard the news that the Broncos.com domain name will be coming up for auction during the TRAFFIC conference in a couple of weeks. According to organizer Rick Schwartz, “the reserve is less than half of what Cowboys.com sold for a few years back,” (which was $370,000, as recorded by Domaining.com).

The most obvious buyer would be the Denver Broncos NFL team, which currently uses the longer DenverBroncos.com for its website. According to Forbes, the Broncos team is worth nearly $1.2 billion, so it can afford an acquisition like this. The question is whether or not the team believes it would add value to them since it’s not like someone would be able to compete with them if they don’t purchase the domain name. Frankly, they don’t exactly need the domain name, but it would be a great opportunity to shorten their current url.

There are other suiters for the domain name as well. Plenty of high schools, college, amateur and pro teams throughout the world are nicknamed the Broncos. For instance, Boise State University sports teams share the Broncos nickname, and the Idaho Statesman reported that the University athletic department projected “$34 million in operating revenue.”

Clearly, this domain name is a valuable asset, and I am curious what you think it is worth. I don’t expect you to project the sale price because we don’t know who will be bidding on the domain name at auction, but you are welcome to share what you think this particular domain name is worth.

I invite you to

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Above.com Brings TRAFFIC Auction Online

Elliot Silver
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Above.com Logo

This morning, I learned that there will be an online component to the domain auction that is being held at the TRAFFIC conference in two weeks in Ft. Lauderdale.

Victor Pitts from Above.com sent me a note today to let me know that his company will be sponsoring the TRAFFIC conference silent domain auction. It’s not a traditional “sponsorship” though. Above.com is hosting the silent auction on its Domain Marketplace platform.

Auction lots are currently

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At What Price Will DL.com Sell?

Elliot Silver
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I’ve had a few offline discussions with friends about the DL.com auction. In my opinion, DL.com is the best domain name to come up for auction in a while and it will fetch a solid price. There are plenty of great names for sale at any given time, but I don’t see many exceptional names at fair reserve prices on auction.

There have been great keyword domain names of course, but I think 2 and 3 letter names are more liquid than just about any other types of domain names, although you might be hard pressed to find a buyer in the mid or 6 figure range on a moment’s notice for this one.

Keeping in mind that I might participate in the DL.com auction, I am wondering what you think final sale price of the domain name will be in the Hilco Streambank auction. The opening bid is $200,000, and the online auction will be held October 14-17. Vote below and see what others think.

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When Bidding on an Auction, See Comps to Find Better Deals

Elliot Silver
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One of my primary domain acquisition sources is NameJet auctions. I have found some good deals when buying on NameJet, and I am involved in many auctions each day. I want to share a tip that I use to help guide some of my purchases.

When I am bidding on an auction, I use comparable sales and comparable sale listings to help guide my purchase, in addition to my own gut feel for names. If I notice other recent sales have been for much more money, I might be willing to spend more on a particular domain name.

Comparable sale listings on marketplaces like Sedo and Afternic are also important data points to consider, and I will share my rationale with you using two of my company’s domain names as an example.

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DL.com and Row.com to Go Up for Auction

Elliot Silver
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As you can see from the banner that is now rotating on my blog, Hilco Streambank is marketing the individual auctions of two exceptional domain names: DL.com and Row.com. The auctions, which take place on the Hilco website from October 14-17, will also feature the previously mentioned Tweeter.com domain name along with numerous additional offerings.

DL.com is a domain name owned by the New York law firm, Dewey & LeBoeuf LLP, which filed for bankruptcy in 2012. According to a May 2012 article in the New York Times about the firm, the bankruptcy was notable because it is “the largest law firm collapse in United States history.” I can think of a number of companies that would most likely want to purchase this domain name.

Row.com is a domain name that appears to be registered to a Los Angeles based company called Talei LLC. I couldn’t find any background information about the company or why the domain name is being auctioned. At the present time, Row.com is being forwarded to StudentFreelance.com.

If you are interested in learning more about the auction or registering in advance to participate, you may visit the auction page or semd an email to Hilco Streambank’s Jack Hazan at jhazan @ hilcoglobal.com. I do not know the reserve prices or opening bids on these domain names.

TRAFFIC Auction Accepting Admissions

Elliot Silver
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Rick Schwartz announced that he is now accepting domain name submissions for the TRAFFIC auction. The live auction will take place on  October 21, 2013 at 4:30pm during the TRAFFIC conference in Ft. Lauderdale.

The auction will try to focus on higher quality domain names. I assume there will also be higher quality domain names listed with reserve prices (like the Bouquet.com sale in Las Vegas).  As has become the norm with TRAFFIC domain auctions, there will be no online bidding, but phone or text bids will be accepted, as will pre-bids. Rick also mentioned that there may be a silent auction, and more details will be provided at a later date.

Rick shared a list of ten rules you must follow if you would like to have a domain name listed in the auction:

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