Heritage Auctions Domain Name Auction Inventory Posted

HA.com LogoEarlier this year, it was announced that Aron Meystedt was hired by Heritage Auctions (HA / HA.com) to head up its new Domain Name & IP Division. Heritage Auctions is one of the largest auction houses in the world, and the fact that HA is focusing on domain name auctions is a pretty big deal.

The inventory for the first HA.com domain name auction has been posted, and some of the names I like best are listed below. According to Aron, this is the final list, and it was capped at 68 because the company will be “working like crazy to direct market” to prospective buyers. The live auction will be held November 21, 2013, and bidding will open on November 1.

Some of the better names up for auction include:

  • Animation.com
  • Dayton.com
  • Bicycle.com
  • DVDs.com
  • NL.com
  • QR.com
  • MutualFunds.com
  • BusinessPhones.com
  • DoctorateDegree.com
  • Sociology.com
  • Suit.com
  • Tie.com
  • EqualRights.com
  • CurrencyExchange.com
  • DupontCircle.com

Not only do I think it’s neat to see what HA will be selling at auction, but I also think it’s interesting to check out the format of the auction pages since this is HA’s first domain auction. At the moment, opening and reserve prices have not been listed for any of the auctions, so I can’t comment on whether there will be great deals to be had. I know Aron pushed hard to get good names at good prices.

If you’re curious about how the inventory for this auction was chosen, Aron told me, “the inventory was chosen based on criteria such as:  fairly priced LL and LLL .com domains,  1 and 2 word products, categories, services and geos,  as well as names that line up with the interests of our current user base of 850,000 clients.”

Some of the things I will be watching include whether or not HA is able to get their regular auction bidders to participate in this particular auction. If they are, that’s an audience that hasn’t really been tapped all that much in the past (in my opinion). If that happens and prices are high, it will be big news for people who invest in domain names.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Hi all,

    The inventory was chosen based on a few criteria such as:
    aggressively priced LL and LLL dot com domains,
    1 and 2 word domains that name a product, service, category or geo location
    names that match up with the interests of our current client base of 850,000 (gold, currency, sports, art, wine, etc.)

    We are performing a lot of direct marketing on many names, and you will see a big PR effort soon as well.

    In addition, there are domains at all price points.

    Many LLL dot com domains are at no reserve or at a price under $5000.

    Some major names worth mentioning:


    The goal was to find around 70 names, at all price points.
    There are some flat out STEALS in this auction. Several names have perfect development potential.

    Email me with any questions: AronM@HA.com


  2. Alot of these domains have been shopped around among domainers, will be interesting to see if the auction house brings new heavyweight buyers, or waits for the domaining community to ante up.

  3. I absolutely love the domain, MutualFunds.com. I think that this is an example of a name that if it were bought by a company that can really bring the highest value to it such as Vanguard or Fidelity, it would be worth many millions to them.

  4. Nice names. Also saw – Qualify to Bid Online –

    So they’re already ahead of that other auction that can’t manage to do that.

  5. Many LLL dot com domains are at no reserve

    There are? Which one[s]? I see:


    are no reserve.

  6. Wanted to ask what ever prices these names end up selling for are those prices going to be made public for anyone to see or only those watching the auction going to know them? I see a few that I would love to bid on and if won would feel a lot more confident in my purchase knowing the prices were not available for anyone to see.

    • Good question for Aron. I would imagine the sales will be reported because Heritage probably wants publicity after it’s first public domain auction. Publicity is one reason why I am a reluctant bidder in public auctions.

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