Earlier this year, it was announced that Aron Meystedt was hired by Heritage Auctions (HA / HA.com) to head up its new Domain Name & IP Division. Heritage Auctions is one of the largest auction houses in the world, and the fact that HA is focusing on domain name auctions is a pretty big deal.
The inventory for the first HA.com domain name auction has been posted, and some of the names I like best are listed below. According to Aron, this is the final list, and it was capped at 68 because the company will be “working like crazy to direct market” to prospective buyers. The live auction will be held November 21, 2013, and bidding will open on November 1.
Some of the better names up for auction include:
Not only do I think it’s neat to see what HA will be selling at auction, but I also think it’s interesting to check out the format of the auction pages since this is HA’s first domain auction. At the moment, opening and reserve prices have not been listed for any of the auctions, so I can’t comment on whether there will be great deals to be had. I know Aron pushed hard to get good names at good prices.
If you’re curious about how the inventory for this auction was chosen, Aron told me, “the inventory was chosen based on criteria such as: fairly priced LL and LLL .com domains, 1 and 2 word products, categories, services and geos, as well as names that line up with the interests of our current user base of 850,000 clients.”
Some of the things I will be watching include whether or not HA is able to get their regular auction bidders to participate in this particular auction. If they are, that’s an audience that hasn’t really been tapped all that much in the past (in my opinion). If that happens and prices are high, it will be big news for people who invest in domain names.