If you watch any of the financial news television channels, you have probably seen commercials for Public. In 2023, I wrote about why Public upgraded its domain name from HelloPublic.com to Public.com. At that time, Co-Founder Jannick Malling shared insights behind the company’s domain acquisition of Public.com.

This afternoon in a thread on X, Public Co-Founder Leif Abraham shared how much his company paid to acquire Public.com – $900,000. Public was able to acquire the domain name with a payment plan, allowing it to leverage the domain name to grow its business while paying for the domain name over time.

According to the thread, the company put down an initial payment of $150,000. The company agreed to pay $4,000/month for 36 months with a lump sum payment of $606,000 at the end of the term. Public ended up paying it off within 18 months.

James Booth reported a 7 figure deal this morning on X. James announced the sale of KOKO.com for $1 million. The domain name was sold via Atom.com.

https://t.co/biHwVigV3e sold for $1M via @squadhelp

Still have https://t.co/Jw44OoHbGx and https://t.co/utPKiepp92 left pic.twitter.com/Gava7GBNyT

— Domain (@domain) August 1, 2024

James reported that his hold time for this domain name was a short six months. I reached out to James to ask about the deal, and he let me know it was paid in full.

Shahed Khan is the Co-Founder of Loom, a video-based work communication tool. The company operates on its brand matching Loom.com domain name, but that wasn’t always the case.

This afternoon on X, Shahed shared the creative way his company was able to acquire Loom.com for $150,000 in 2018. Having Loom.com certainly helped the company. In fact, it was acquired by Atlassian for $975 million in 2023.

Here’s the first post in Shahed’s thread. You’ll want to click through through to X to read the entire story.