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Hopeful New US Admin Will be Good for Domain Investments

As you know, the United States held its Presidential election yesterday, and Donald Trump won the election. In addition to this win, the Republican party will regain control over the US Senate as well. I am hopeful the new administration and its business policies will be good for domain investors and their domain investments.

One of the things Donald Trump did during this election cycle is reach out to the cryptocurrency community. I think he will continue to embrace that space and there could be growth there. From my perspective, the domain investment space tends to thrive as capital is spent building crypto-related services and products. Continued development and maturity in the crypto space should be good for domain investments.

Boost Part 2: The Roller Coaster of Domain Investing

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A month ago, I shared the results of my first month with Afternic “Boost” enabled on my account. Technically, the Boost features were previously enabled for everyone, so it was the first month where people could either pay a higher commission rate on Afternic sales or opt out of the Boost program.

The first month of Boost was fairly strong for my Afternic-listed portfolio. I had 4 BIN sales and 1 LTO sale. I also had a DBS sale on a domain name I had delisted due to the Boost commission increase. I don’t keep track of this, but 5 sales on the platform in a single month was probably one of the best months I’ve had in terms of domain names sold. Because I delisted most of my higher value names above $2k, the revenue total was inconsequential.

SEC Filing: Roofs.com Sold for $303,000

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I was looking through recent SEC filings, and I learned about a six figure domain name sale that reportedly transacted last year. A company called Cuentas reported that it acquired the Roofs.com domain name for $303,000 in May of 2023. The Annual Report filing also reported the subsequent sale of the domain name for $301,000 in October of 2023:

“On May 18, 2023, the Company purchased the domain www.roofs.com in consideration of $303. On October 24, 2023 the Company entered into a sale agreement with a third party according to which, the Company sold its rights in the domain for $301.”

Notably, those amounts are “(USD in thousands).”

ICA Extends Nomination Deadline for 2 Industry Awards

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The ICA is seeking nominations for two domain industry awards, and the nomination deadline has been extended to this coming Sunday (11/3). All members of the domain name community are invited to submit a nomination. ICA members will vote on the award winner from the list of nominees.

The two awards are the Lonnie Borck Memorial Award and a new one for 2025 – The Trailblazer Award. Both awards will be bestowed upon the winners at the annual ICA member meeting in January.

Here’s a description of each award:

Why I Am Not Testing More Services

A colleague emailed to ask me why I am not working with a specific landing page service he has been using. I neither have enough domain names to really give a company a fair shot, nor do I have the desire to set up many accounts at different platforms, giving access to private data to many companies.

The first issue is the primary issue. If I set up an account at a new landing page or parking service and only test 50 domain names, there’s a pretty good chance there will be very minimal impact – either positive or negative. Is that the fault of the service provider? No, of course not. I can’t pass judgment on the performance of a company with a limited number of domain names for a limited amount of time. If the service sucks or is bonkers, I won’t know if it’s the service, the names, seasonality, or a multitude of other factors beyond their control. It would be silly to test out a whole bunch of services when I can’t really determine why a test went well or went poorly.

Managing Your Own Landers Can be Difficult

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One of my favorite aspects of the business of domain investing is negotiating my own deals with prospective buyers. In order to generate some of my inbound leads, I operate a variety of my own landing pages and inquiry forms, supplemented by Efty landing pages.

There is a downside to operating my own landing pages and inquiry forms. I am fully responsible for all technical aspects of the landing pages – from their design to their resolution and functionality. This is something I do with the help of a developer, but a great deal of the management is on me.