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Offers Show Value but Not THE Value

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The top few domain names I own have always received the most number of purchase inquiries and offers. The vast majority of inquiries and offers are from unqualified buyers – people who do not have the budget to afford to pay what they are worth or people who do not have the vision to spend what it takes to buy the domain names. The number of offers a domain name receives shows that the domain name is valuable, but the offers are not typically reflective of the actual value of the asset.

Shoot Your Shot

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Marcus Lemonis is the CEO of Camping World and the star of “The Profit” television show on CNBC. On the show (and in real life) Marcus invests in many different businesses. In 2014, Marcus invested in a company called Key West Lime Pie Co., which uses the brand match (but clunky) KeyLimePieCo.com domain name for its website.

Peter Askew is a domain investor, web developer, and small business developer. These days, Peter is probably most well known for owning VidaliaOnions.com, which I wrote about several times. Peter also operates BirthdayParties.com and RanchWork.com, among others.

JonOssoff.com: Damaging to Jon Ossoff Campaign?


Jon Ossoff is a Democratic Party politician running for United States Senate in one of two run-off elections in the state of Georgia. Mr. Ossoff uses the short ElectJon.com domain name for his campaign website. This is a solid call to action domain name for his campaign, but I do not believe it is the ideal domain name for him. I believe the matching JonOssoff.com domain name would be better. Unfortunately, someone beat Mr. Ossoff to the punch, and even more unfortunate for his campaign, it is being used against him by a rival political organization:

You.com to Take on Google

According to an article in TechCrunch this afternoon, “Richard Socher, former chief scientist at Salesforce,” is looking to take on Google with a new search engine. To me, the most interesting aspect of this article was the domain name that was chosen for this new brand: You.com.

In doing some research about the You.com domain name, it appears that there is a connection with Salesforce Founder and CEO Marc Benioff. Historical Whois records at DomainTools show Mr. Benioff was listed as the registrant of the You.com domain name several years ago. The domain name has been registered under Whois privacy for a number of years, so it is unclear whether he is currently the registrant.

3 Domain Name Elements That Appeal to Me

I inquire about a lot of domain names, and I bid on many domain name auctions. This may seem pretty obvious, but how the domain name looks and sounds is what catches my attention the most. Various stats and keyword information are important to note, but I try to buy domain names I can see people wanting to turn into brands, and it starts with the name itself.

Beyond this simple thought, there are a number of elements that make me want to buy some domain names more than others. In fact, I would pay a premium for a domain name – perhaps even overpaying for a domain name – when everything lines up perfectly for me. I want to share some of the appealing elements that make me more interested in certain domain names:

GE Lets PAA.com Expire – Domain Name in Auction (Updated)

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In August of 2011, General Electric announced the acquisition of a company called PAA Laboratories. “GE Healthcare today announced it has reached an agreement to acquire PAA Laboratories, a developer and supplier of cell culture media for biomedical research and the fast-growing biopharmaceutical and vaccine manufacturing industry,” stated the news release on the GE Healthcare website. I don’t really know anything about PAA Laboratories, but the company owned the valuable PAA.com domain name.