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Peter Askew Starts GDDO Newsletter

Peter Askew has become one of the most well known domain investors through the successful businesses he has developed. I am a big fan of VidaliaOnions.com and the story behind this business, and Peter regularly shares background about his other web development projects, including BirthdayParties.com and DudeRanch.com.

Earlier this week on Twitter, Peter shared that he is starting a newsletter on GDDO.com, a domain name he recently acquired at auction:

What I Am Doing Before The End of 2020

It’s the last day of the year. Things tend to be pretty quiet from a business perspective, so I am going to spend a few hours doing some business housekeeping before the end of 2020. I thought I would share some of the things I am doing in case it sets off a reminder for you, and I invite you to share anything you might be doing that I didn’t discuss below:

Keep on Touching Base

When it comes to domain investing, people tend to focus on the domain name sales. Outbound sales is a hot topic, and it is an important topic for people who rely on it to sell their domain names. There are various threads covering everything related to outbound sales – from the sales pitch to the subject of the email to the number of times to contact someone about a particular domain name.

Sometimes a person wants to buy a domain name but they don’t have the budget or need at the time of contact. Touching base with a counterparty is a great way to keep the conversation going. People’s wants and needs change over time, and staying in communication is how to get deals done.

“What’s the point in a “Make Offer” button?”

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I have had the majority of my portfolio listed for sale via DAN.com around six months. During this time, I have done some testing of the different types of landing pages offered by DAN, which includes the longer term payment plan offering, the BIN page, and the BIN page with a Make Offer option.

Initially, I was not crazy about BIN + Make Offer landing page. My feeling has been that someone who sees the buy it now price with a make offer field will choose to make an offer. After all, the prospect can usually just buy it for the asking price if the seller rejects the offer – or possibly get a better price. With that said, I have sold several names for the BIN price without an offering being submitted, so it doesn’t always lead to an offer.

A point of frustration, though, is when a buyer believes their offer will be given full consideration only to learn that the seller is inflexible on the price. Afterall, most people expect to be able to negotiate when they see the buyer is willing to consider offers.

Case in point, I read a one star review of DAN which focuses on this very topic:

Schedule Emails with Gmail

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Domain investing is.a 24/7/365 activity for many people. This business gives investors the ability to work whenever and wherever, and sometimes inspiration strikes at odd hours. For me, I might be watching a movie with my wife when I think of a great domain name to buy, and I hit pause to send a purchase inquiry. Sending a domain name related email at 9pm on a Sunday may not be effective, so I like to use the Gmail schedule send functionality.

GoDaddy Apologizes for “Insensitive” Bonus Fakeout Phishing Test

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GoDaddy’s security has been under the microscope lately, with two high profile security incidents reported by Krebs On Security on November 21 and on March 31. I wrote about the first incident, which involved an account held by Escrow.com. With many employees working from home because of Covid-19, it has likely become a much more challenging task to ensure GoDaddy employees use best security practices to avoid being hacked or having systems or accounts compromised.

According to an article in The Copper Courier, GoDaddy tested its employees by deploying an email promising a holiday bonus, but it was really a phishing test in disguise: