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Domain Registrations Hint at SWA Lounges / Clubs

Elliot Silver
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Is Southwest Airlines planning to open airport clubs and lounges? If domain name registrations are an early indicator, the airline is planning to open its own Southwest Airline Clubs or Southwest Airlines Lounges. In fact, a week and a half ago, The Street wrote about Southwest Airlines opening its first airport lounge.

This morning in my DomainTools Registrant Monitor alert email, I noticed several domain names that are related to Southwest Airlines. These domain names were registered at MarkMonitor under the DNStinations, Inc. privacy service offered by the corporate-favored domain registrar:

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Sedo Ends Partnership with Atom

Elliot Silver
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I was in my Atom.com dashboard this evening, when I saw a note to customers in the message center. According to the note, “Sedo has decided to end its partnership with Atom.” Atom customers who have premium listings on the platform also automatically have their domain names appear for sale on Sedo. This will no longer be the case.

I am not really sure why Sedo would choose to end this relationship with Atom. It would seem to be a good chance to expand its inventory of domain names for sale, particularly in growing verticals like .AI where Atom seems to be making some inroads.

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Icy Studios Upgrades to Icy.com in 7 Figure Acquisition

Elliot Silver
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The valuable Icy.com domain name has reportedly been acquired for a 7 figure sum. Manik Kundra, who founded a company called Icy Studios, announced the acquisition on LinkedIn last night. His company has used IcyStudios.com since its founding, and Icy.com now forwards to the company’s website.

Prior to the acquisition, Icy.com was owned by Brandforce. The archived landing page for Icy.com shows the minimum offer to inquire about Icy.com was $2 million USD. I asked Louis Pickthall, Co-Founder and Vice President of BrandForce, if he could share the sale price for this domain name, but he was unable to do so. He did confirm that he brokered the sale of this domain name.

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.Com Doesn’t Matter in Some Countries

Elliot Silver
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If you’ve been fortunate to spend time traveling to other countries, you’ll quickly learn that .com is less important to businesses in some countries. In European countries, local businesses tend to use their own ccTLD extensions. I’ve enjoyed visits to many countries in Europe, and while the biggest – global brands or brands with global aspirations – use .com, the smaller businesses frequently use their local extension.

I was recently doing some outbound marketing on a two word .com domain name. There were numerous businesses that incorporated these two words in their brands, and one operated on the .com.au extension. I thought this Australian company might have an interest in my .com domain name to show its global reach. I was wrong. The CEO of the company told me there was no interest in acquiring my domain name:

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Saw.com Announces $100 Million in Domain Name Deals

Elliot Silver
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The Saw.com domain name sales brokerage and sales platform announced a milestone this morning. The company surpassed $100,000,000 in domain name deals. I presume this includes private brokerage sales along with deals closed on its platform.

Saw.com was founded in 2019 by Jeffrey Gabriel, a domain broker (and industry legend) who worked at a high level at other domain brokerage firms. Jeff founded Saw.com and he has built a strong team with brokers located throughout the world. More recently, Saw.com opened up its platform for domain investors to list their domain names for sale.

Congratulations to Saw.com on its milestone.

That Company May Cease to Exist

Elliot Silver
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I received a strong offer on one of my one word .com domain names last week. I declined, but in the process of doing so, I went back through prior offers to reconnect with those prospects to see if they might be still interested in doing a deal. I don’t do a great job of rekindling old negotiations, but perhaps my domain name dropped off their radar and a quick touchbase will restart a discussion.

One of the previous prospects made an offer in 2021 and we last exchanged emails in 2023. That prospect maxed out at $15,000, but I figured I would reach back to them to see if the brand matching .com might be able to help them grow. This business operated on a non .com domain name, so I figured they would have had a few years to grow into the budget required to secure my domain name.

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