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DotWeekly: Snapnames Makes it Easy

Elliot Silver
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According to DotWeekly, Snapnames is allowing customers who use their Seller Program to auction their names without transferring them to Snapnames’ registrar. They will now allow Moniker-residing domain names to be auctioned on their platform. Previously, if you wanted to auction your names using the private program, you had to transfer them to Snap first. With no guarantee of sale, it was doubling the registration fee, so it wasn’t always optimal.
I am kicking myself a bit right now, having recently sold 45 decent names for $1,000. My names were at Moniker, and I thought they would be great to sell via Snapnames, but I didn’t want to pay the $7+/- transfer fee. Three of the names on the list were similar to a name I sold via Snapnames in October for $750. Tough break, but my buyer got a great deal!
This is a great idea, and I applaud the folks at Oversee.net and Moniker for making this happen. Frequently when companies are acquired, the biggest hassle is when they try to work together. It seems that there is some good synergy between these two companies, and it’s working to benefit their customers.

3 Letter .US Names Fetch Thousands?

Elliot Silver
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According to the lead in to a paid subscription article in Boston Business Journal, a Massachusetts domain investor sold 800 three letter .us domain names to NameMedia for an undisclosed sum. The article states that “web experts” value some three letter .us names at between $1,000 to $2,000 per name. The article speculates that “his take from the deal was likely in the range of $500,000 to $1.5 million.”
I am not disputing this because his names may have been exceptional, but it’s interesting to note because according to a three letter .us price guide I found (3Character.com), they say the average value of a three letter .us name is just $45. According to that site, .com names are the only three letter domain extension worth more than $1,000 each on average.
It would be interesting to see which names were sold to NameMedia and if this will have any impact on the value of three letter .us names, of which I do not own any, nor plan to buy any time soon.

Conceptualist: How DNZoom was Built

Elliot Silver
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On Sahar’s Blog today, Sean Stafford writes about how DNZoom came about and how the company is helping domain owners manage their portfolios. Sean discusses how his desire to build a management system for his own domain names led to the creation of an application that can now be used by other professionals in the industry.
DNZoom is now a part of the Bido portfolio, and Sean is at the forefront of the domain industry. Read the full article on Sahar’s Blog.

New Term Based on Trademark

Elliot Silver
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I was talking with a friend today about a product/treatment that has become super-popular in the US. Jokingly, I added an -ing to the end of the term, and it sounded like it could be a commonly used term. In fact, I may have heard it used before, which is why I thought of it in the first place There are close to 5,000 Google hits for the exact word that I thought I just made up. Out of curiosity, I did a Whois search, and the new term is available in the .com.
When it comes to trademarks, I stay as far away as possible from registering non-generic terms or phrases. At what point does a trademark become a common term and acceptable to use? As much as “Googling” someone is a common term, they actively protect their trademark, and I know this factors into trademark law. I am not going to register the name, but am interested in knowing what the legalities are.

Check Out NamePros at 3pm…

Elliot Silver
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I have it on good authority that something neat is going to happen on NamePros at around 3pm today. Check it out if you get a chance…

Lowell Project: SEO Analysis

Elliot Silver
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The Lowell.com site is currently going through a thorough search engine optimization analysis. I wanted to catch all the low hanging fruit before I officially launch the site, and everything hould still be on target for a launch in a couple of weeks. I blogged about the SEO analysis on the Lowell.com blog, although I didn’t really get into too many details on the topic.   I am far from an expert, and it would only be humorous for me to write or preach like I was one.
I do think that search engine optimization is almost as important as the unique content I had written. I used the example of my website being like a home in the forest that needs a road and electricity. It could be the most beautiful home in the world, but if you can’t get to it, the home won’t be enjoyed by others. Search engines need a way to find Lowell.com (and other websites), and optimizing it for the search engines is the best way to get noticed.
If you have some time and interest in developing, feel free to check out the Lowell.com development blog for more details. I also added a few resources I used in addition to my friend.

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