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Auction Note Humor

Elliot Silver
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I took a quick glance at the just-released preliminary list for the Domain Roundtable live auction next week, and there are a few pretty good names listed at reasonable reserves. Just on a very quick glance, the few that strike me as well priced include:
Sirloins.com – $10k
Tuscan.com – $15k
Renewals.com – $25k
Dangers.com – $6k
Bicyclists.com – $5k
Moral.com – $10k
Anyway, maybe it’s just me, but I found some of the owner-included descriptions to be particularly humorous (in no particular order):
1) “huge potential over next few months. Huge ROI.”
2) “Country in the Middle East. Pizza.com sold for more.”
3) “Paramedic students and people interested in Paramedic courses will be flocking to this domain.”
4) “Old people are always looking for solutions to this huge health problem.”
5) “Priced and an extremely great price. It is catchy and easy to remember. This is a deal!”
6) “Alcohol is a confusing subject. There are thousands of recipes for types of alcoholic drinks.”
7) “There is literally a Park St. in every city. Only one company on all those streets in all those cities can claim their street name as their domain name. Great investment.”
8) “Mothers are ordering these like crazy”
9) “The First Club! There are literally tons of clubs that use this name. This is so generic and a great investment. You will have people begging you to sell it to them.”
10) “Extremely common last name. Several Williams have companies. There are hundreds of Williams Family Companies that would repurchase this one.”

Registering for Kicks

Elliot Silver
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I know this is contrary to some things I’ve said in the past few weeks, but today I feel like registering a few new domain names. Lately, I’ve felt quite a bit of pressure due to a variety of factors (mainly the launch of a new website), and there’s nothing like finding some nice unregistered names to get me back in the domain spirit!
To find some hidden gold, I am going to start by doing some Google research on new technology trends. I am going to think about ways in which people might go online to search about the new technology, and perhaps buy a domain name or two. I do keyword research when buying domain names in the aftermarket, so why not do some hypothetical keyword research on my own. I will ask myself, “if this thing gets big, how will people search for it?” I don’t necessarily need to rely on what scientists or developers are calling it – more like how people will intuitively search for it.
I really enjoy this aspect of domain investing. In some respects, I felt like I went from a gold miner to a jeweler, as I decided I would be better off developing a few of my domain names rather than relying on the sale of my names to make a living. While some people have the luxury of earning passive PPC revenue, I am more interested in building a business.
Sure it’s difficult and unchartered territory for me, but I am working with a great developer, a few great SEO “advisors,” and I have been receiving amazing advice from people who are already very successful. With guidance from experienced veterans, the development process is much easier. Today, though, I am going back to my roots and going to search for some domain nuggets.

Dirt Cheap Domain Names

Elliot Silver
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Here are a few keyword geographic domain names that I am offering for the dirt cheap price of $20/each have sold. All of these names are registered at Moniker and have several months before expiration. To sell the set faster, I will set a price of $100 total. To make it even better, I will donate the $100 to Turning Point, a domestic violence organization in the Lehigh Valley.
DelawareStrippers.com
IowaStrippers.com
MississippiStrippers.com
NebraskaStrippers.com
NewMexicoStrippers.com
OklahomaStrippers.com
OregonStrippers.com
WyomingStrippers.com
First person to post sold in the comment section will get the names for a good price and a good cause.

Deal of the Day – Crooning.com

Elliot Silver
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Today I am listing Crooning.com for just a bargain basement price of $975. With some recent American Idol crooners doing well, this could be a great domain name for a website about the art of crooning – which is defined as singing popular songs in a soft, sentimental manner. I am not personally a fan of this type of singing, but based on the last two American Idol series, there are many people who dig it.
The first person to respond, will get this great domain name.

Castello Brothers' Interview

Elliot Silver
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I was away for much of the weekend, so I didn’t have a chance to listen to Ed’s interview with David and Michael Castello until today. The Castellos are two of the smartest guys in the industry, and this is a great interview. As I’ve mentioned many times, David and Michael gave me tons of great advice along the way to developing Lowell.com, and I am grateful to them for their contributions.
I recommend that you take some time to listen to the interview when you have a chance.

Domain Auction Marketing

Elliot Silver
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Name Intelligence’s DomainTools has something like half a million registered users, and the company blog has an Alexa ranking much greater than any other industry blog, so I applaud Jay Westerdal for the marketing effort he is putting forth for the upcoming Domain Roundtable conference auction. While many industry auctions seem to rely on emails and press releases announcing the domain names that will be auctioned, Jay has been writing up mini-reviews for some of the better names that are due to be auctioned in a little over a week. As we get closer to the auction, I anticipate seeing more auction names released.
While the ideal marketing effort would be to distribute informational kits about each domain name to potential end-users, I think Jay’s effort goes above and beyond what other auction houses do (he may already be marketing to end users behind the scenes for all I know). With auction commissions reaching up to 20% per sold name, you would think auction houses would really be marketing the domain names in auction to get the best prices for each name. I think this is a great step.
Since end-user businesses should be able to justify spending the most for a domain name, they would be the most likely target. I look forward to the day that domain auction houses market certain generic domain names to the potential end user audience. Educating end users on why they should purchase a generic domain name to support their marketing and branding efforts will be the key to fully unlocking the true value of generic category killer domain names.
If you still haven’t signed up to attend the Domain Roundtable conference, you still have a few days to do so. If you vote in the Name Intelligence User Choice Awards, you will be given a coupon to save $50 off the registration fee. Although it says the voting ends 4/11, it doesn’t look like it has been disabled yet, so you might want to check it out ASAP.

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