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Domain Names – One of The Crown Jewels Of The Business

The Crown Jewels of The Business

Matt Kramer of The Bulletin, a local Philadelphia newspaper, discusses the 15 most valuable assets a business owns that many owners don’t understand. Among assets such as Customer List (#1), Building (#5) and Trademark (#8) is a company’s Domain Names (#9). According to Matt:

“A client of mine bought hundreds of domain names that would attract individuals looking for a mortgage. As the mortgage market declined, so did his business. One day, one of the biggest mortgage banks in the country came in and made him an offer of millions of dollars for all of his domain names. My client knows that the mortgage business is cyclical, but the amount that was offered allowed him to retire.” –Source: The Bulletin

This writer is on point. With targeted generic domain names becoming more valuable over time, sometimes a company’s domain name may be worth much more than a company realizes. There are many examples of companies using their domain names simply for email addresses and not having a website. This may be due to the owner’s reticence to spend the time and money developing an online business plan. Whatever the case may be, the company is almost certainly leaving money on the table. While a domain name may simply be an afterthought to some companies, others are willing and able to use the domain name as the centerpiece of their business. This is the root cause of a domain name being an overlooked source of value for a company, but in reality, it could be a large part of its net worth.

Universal Music Buys Stake in Loud.com

Universal Music buys stake in Loud.com

According to Alex Viega of the Associated Press, Universal Music Group purchased a stake in the social networking and music download site Loud.com. The price paid and size of the stake were undisclosed.

“Record companies have historically relied on developing new artists and making money from the sale of music or from music publishing.

However, investments in other types of businesses are becoming more common as the industry struggles through a protracted CD sales slump.

Record labels are also looking to strike deals with recording artists that give the labels a slice of touring, merchandising and other revenue.” –Source: Forbes.com

This is an important purchase for Universal as it will allow them to tap into a large base of loyal hip-hop music fans. With Universal’s music labels offering downloads of various artists for $.99, this purchase seems to make sense for all parties. The difficulty and expense in developing and growing successful websites reliant on social networking and user generated content leads me to believe we will see more traditional companies buying stakes in successful online communities over the next several months.

NY Law To Prohibit Registering Domain of Living Person

Web address bill by Sen. Little will become law

In a couple of months, it will be illegal to register a domain name that is the same or similar to a living person:

“Approved by Gov. Eliot Spitzer Aug, 1, the law will prohibit a person or entity from registering a domain name that consists of the name of another living person, or a name substantially and confusingly similar thereto, without that person

DNJournal Weekly Sales Update

DNJournal.com Weekly Sales Report

Believe it or not, sales from Moniker’s TRAFFIC auction in June are still showing up on the sales list, topped by Cardiology.com at $550,000.

I also notice a ton of sales made by the Afternic/BuyDomains combo. With the exception of a few sales, most of these domain names would seem to be “brandable” rather than generic keywords, which leads me to believe most of these were picked up by “end-users.” This is great for both NameMedia properties, as it shows they are targeting their end-user audience quite well. It’s nice to see them publicizing their sales to help propel the market forward.

TheaterTickets.com Goes Live

TheaterTickets.com Goes Live! New Premium Broadway, Las Vegas and US Ticket Service

Congratulations to Ira Zoot on the launch of his TheaterTickets.com. The site looks great and is very intuitive. I know Ira has a nice collection of ticket-related domain names, and I wish him much success with the launch of this great website.

Domain Roundtable Final Auction List Released

Final Domain Auction List


After much hoopla, the final Domain Roundtable live auction list was released at 12:00AM this morning. About 35,000 total domain names were submitted for this auction of only 450 names. Kudos to Jay Westerdahal and his staff for devising a system to rank the best names, and then for manually reviewing the names. I believe that it is essential for a domain expert to review the domain names, which is what took so long for the final list to be released.

While there are a few high value domain names in the auction, there are also quite a bit of so-so names (at least in my opinion). The challenge will be to run this auction without losing the attention and interest of bidders, which is difficult even in a smaller auction.

I believe the top 5 values in this auction are:
AZ.com – $500,000 (just look what the folks at NV.com are doing)
Copies.com – $80,000 (many uses for this great name and a fair reserve price)
Rehabilitate.com – $25,000 (low reserve for hot keyword)
FinancialCounseling.com – $5,000 (owners says it earns $30/month in ppc, valuing it at $3,600 on 10x revenue multiple alone)
Event.com – $165,000 (30,000 visitors/month! Best value in the auction)

**Added Bonus**
Southerner.com – $6,000 (yes, it’s mine, but I think the price is right)

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