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How and Why Julian Hearn Acquired Huel.com for Huel

Elliot Silver
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Julian Hearn is the Founder and CEO of Huel, a meal replacement and nutrition company with a valuation of more than half a billion USD, as of last year. The company began by operating on Huel.me, but it upgraded to Huel.com sometime in 2015.

In an interview on Deep Dive with Ali Abdaal, Hearn discussed why his company decided it was necessary to acquire Huel.com instead of continuing with Huel.me. In addition, he shared some commentary about his negotiation with the seller of Huel.com. The company acquired Huel.com for either $10,000 or 10000 GBP – it is unclear what currency was used for the transaction.

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Don’t Blindly Authorize Domain Listings

Elliot Silver
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A few days ago, I received an “Action required: Authorize your domain listings.” email from GoDaddy. It listed several domain names I own that are listed for sale on Squadhelp. When I listed them on Squadhelp, I removed them from Afternic.

This email is the Afternic Fast Transfer authorization email. If the approval link is clicked, the domain name(s) will be opted in to Afternic’s Fast Transfer network. If the domain names subsequently sell via the Afternic network, they will be automatically removed from my account and transferred to the buyer.

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John Berryhill to Ride the PMC

Elliot Silver
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My domain industry-sponsored Pan Mass Challenge kit arrived a couple of days ago, and I took it for a short spin yesterday evening. I think it looks great, and it raised quite a bit of money for Dana-Farber Cancer Institute. Thank you again to all of the companies (listed below) whose logos are featured on the jersey and shorts.

Domain industry attorney John Berryhill let me know me is now able to ride in this year’s PMC. John is getting a bit of a late start on fundraising, but I bet he will hit his $8,500 fundraising goal.

John and I will both wear our industry sponsored jersey and shorts as we train for August’s ride, and we will also wear them on the ride.

2023  domain industry PMC kit sponsors (in ABC order):

.com Dominates YC Top Companies by Revenue

Elliot Silver
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Y Combinator, one of the top startup incubators, published a list of its top 50 companies by revenue. The list includes some well-known brands like AirBnB, Reddit, Stripe, Instacart, and quite a few others that are widely known.  The first thing I did when I looked at the list of companies is observe the domain names they use.

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Integrity.com UDRP Denied with RDNH

Elliot Silver
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Every once in a while, I see a UDRP filing that appears to be unwinnable. More often than not, the domain name in question is a one word or three letter .com domain name that is rightfully owned by someone but coveted by another party.

A complainant called Integrity Marketing Group, LLC filed a UDRP against the one word Integrity.com domain name at the National Arbitration Forum (NAF). On appearance alone, I did not think the complainant stood a chance of winning the dispute for this high value dictionary word domain name.

The UDRP decision was published, and the three panelists ruled in favor of the domain registrant. In addition, the panel decided that this “Complaint was brought in bad faith and constitutes an abuse of the administrative proceeding.” This finding of Reverse Domain Name Hijacking (RDNH) was not surprising.

There were multiple reasons for why the panel ruled against the complainant. For one thing, the domain name was owned by the registrant before the complainant existed.

Here’s an excerpt from the decision:

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NameJet: “Big Changes are Coming”

Elliot Silver
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On Friday afternoon, NameJet announced that some major changes are coming to the auction platform. The changes were outlined on a splash page, and include the following:

  • New look and feel
  • New process to place backorders
  • New option to remove backorder if you lose an auction on specific domain
  • New download file type choice of CSV or TXT
  • New way to pull Last Minute Board
  • And many others
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