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Google Exiting Domain Registrar Business

Elliot Silver
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I received a press release this afternoon with some interesting domain industry news – Google is selling off its domain registrar business. According to the press release, “Squarespace will acquire the assets associated with the Google Domains business, which will be winding down following a transition period.”

This is surprising news to me. Google has become a top 5 domain registrar, and selling domain names to its vast base of customers seems like a pretty solid cross-sell opportunity. That said, domain names have a very low margin and it might be a high touchpoint business requiring considerable customer support.

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Video: Home.com Keynote from NamesCon

Elliot Silver
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One of the largest domain name sales in history was Fairway’s acquisition of Home.com. The deal was brokered by Andrew Miller (Hilco Digital Assets) and Larry Fischer (GetYourDomain.com), but terms of the deal were kept private.

At NamesCon a couple of weeks ago, Andrew, Larry, and Fairway’s David Lazowski had a conversation about the Home.com acquisition. The keynote discussion is embedded below:

2024 ICA Member Meeting in Las Vegas

Elliot Silver
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The Internet Commerce Association, an organization that advocates on behalf of domain investors and industry service providers, announced it would be hosting its 2024 annual meeting in Las Vegas. Although the details have not been finalized, the event will be held from January 17 – 19.

Here’s what was announced to the ICA membership in an email this morning:

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Be Mindful of TMs on AI + 3rd Party Generated Content

Elliot Silver
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One semi-recent advance in relationship to domain name sales is the ability to create artificial intelligence content on landing pages. In addition to this AI content, some marketplaces allow, facilitate the use of, and/or encourage the use of third party created logos for domain names listed for sale. Domain investors need to be mindful of this content.

I was chatting with a colleague the other day, and he showed me something that could be concerning to a domain registrant. A domain name he was looking at had an image that was unrelated to the generic nature of the domain name but was associated with a trademark from a brand that has a similar name.

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Escrow.com Announces 2023 Master of Domains

Elliot Silver
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During the NamesCon conference today, Escrow.com announced its Master of Domains winners. The annual award celebrates “the highest grossing domain name brokers for deals completed in 2022” at Escrow.com. Taking the top spot for this year is Andrew Rosener of Media Options. I believe Andrew has been Escrow.com’s top grossing domain broker for the past five years.

Here are the Escrow.com 10 Master of Domains:

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How to Buy a Domain Name That is Owned by Someone

Elliot Silver
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For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions, and acquire domain names owned by others via private acquisitions. For people who aren’t in the domain name business, acquiring a domain name can be confusing, frustrating, and challenging.

When I want to buy a domain name owned by someone else when the landing page or website doesn’t provide information, the first thing I look at is the Whois record. Among other information, public Whois data provides the domain registrant’s name, location, email address, and phone number. Domain registrars like GoDaddy have Whois lookup tools, as do third party services like DomainTools. Oftentimes, the registrar where the domain name is registered offers the most detailed information.

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