Featured.com Reportedly Acquired for Mid-Six Figures + Equity

Last week, Tim Hargis shared with me Brett Farmiloe’s LinkedIn thread announcing that his company rebranded from Terkel to Featured. The company moved from the Terkel.io domain name to Featured.com. The upgrade was added to the list of companies that upgraded domain names, published on Embrace.com.

This morning, I was emailed a press release from Gerard Michael of DNPost.com. In it, he announced that he sold the Featured.com domain name. The sale price, which is subject to a non-disclosure agreement, is reportedly “in the mid six-figure range.” In addition, “an equity position in Terkel/Featured.com” was also reportedly included in the deal.

Although I did not seek to verify the veracity of this press release, because of the NDA, the sale price will not be recorded publicly on domain name sales charts.

The press release I received is below:

Gerard Michael, Founder/Domain Broker at www.DNPost.com, Successfully Sells Premium Domain Name www.Featured.com to Terkel.io

Ottawa, July 27, 2023 – Gerard Michael, the esteemed founder and domain broker at DNPost.com, is pleased to announce the successful sale of the premium domain name www.Featured.com to Terkel.io.

As is customary for most sales (NDA), the exact sale price remains confidential. However, we can confirm that the transaction was in the mid six-figure range, marking it as a significant sale in 2023. Moreover, this successful deal has resulted in DNPost.com holding an equity position in Terkel/Featured.com, paving the way for exciting opportunities and future growth.

“We are delighted to announce our partnership with Brett Farmiloe and the Terkel team,” said Gerard Michael. “Alongside other visionary Venture Capitalists, we share a collective vision for the rebranding of terkel.io to www.Featured.com. This strategic move will undoubtedly amplify the brand’s reach and impact
across the digital landscape.”

The acquisition of www.Featured.com opens up new horizons for Terkel.io, enabling the company to leverage the premium domain’s brand value, establish a stronger online presence, and connect with its target audience more effectively.

As industry pioneers in domain brokerage, DNPost.com remains committed to delivering unparalleled service and facilitating transformative domain transactions. With a track record of successful deals and a team of dedicated professionals, DNPost.com continues to shape the digital landscape, one domain at a time.

About DNPost.com:
DNPost.com is a premier domain brokerage firm specializing in connecting businesses, entrepreneurs, and individuals with premium domain names that have a significant impact on their online presence. With a team of experienced brokers and a diverse portfolio of premium domains, DNPost.com empowers clients to unlock the potential of their online ventures and achieve remarkable success.

About Featured.com:
Featured.com connects subject-matter experts with top publishers to increase their exposure and create quality, ready-to-publish Q&A content. More than 15,000 business leaders and professionals from organizations like Google, Harvard, VISA, Southwest Airlines, Airbnb, the NFL, and more answer questions on Featured to build their brand and share their expertise. With more than 250,000 answers received, Featured is helping people build their visibility online. Exposure for experts. Content for publishers. Win, win.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. What is exactly ‘mid six figures range’ anyway? Would that be between $333,000 to $666,000 range? Not trying to be cheeky, I’ve seen over the years ‘lower six figures’, ‘upper six figures’, etc, so where exactly are the cutoffs between lower, mid and upper 6 figs?

    • I’ve always thought mid is somewhere between $250,000 – $750,000 but I guess it depends who is reporting and the message they’re trying to send.

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