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Being Bidder #2 on Snapnames

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SnapNamesLogoA few days ago, I was searching through Snapnames auctions for domain names with bids. I frequently do this to see if there are any names I happen to like that already have bids. I don’t use any software or tools to look through all of the expiring/dropping names, so this is an easy way to see what others have interest in buying.

Two domain names that had one bid each caught my eye. One was a singular version and the other was the plural of the other name. I placed a bid on the singular version a couple of days before it was set to drop, meaning the name would go into a private auction with all of those who placed a back order.

Since I was the second bidder, I figured I wouldn’t be the high bidder and would have the option to bid on it or allow the first bidder to get it at the minimum bid. I was surprised when I received the email informing me that the name went to auction, and I was the high bidder.

After a couple of phone calls with Snapnames, I learned that what happened was the original bidder placed his bid two or three years ago, and when the name dropped, he was entered into the auction. However, because his credit card had expired by the time the name dropped, Snapnames suspended his account, and as a result, I was moved into the leading bidder position.

With the events that transpired recently, I was concerned that this was another similar type of issue, but was relieved to learn it was not. This is something to be mindful of when you place a back order, just in case it’s not a name you are completed interested in buying.

Sunday Afternoon Thoughts

It’s another lazy Sunday afternoon, but I am doing some work while my wife gets some of her work done. Here are some things that I am thinking about today:

I saw a commercial for the movie, Ninja Assassin, and thought it was strange that they are in-market with the domain name Ninja-Assassin-Movie.com. I did some research to see who owns the other names, and I was pretty surprised to see that “Oversee Research and Development, LLC” owns NinjaAssasinMovie.com. I guess Oversee “gets” domain names and Warner Brothers doesn’t.

The first two character .biz auctions are set to begin tomorrow. If you are interested in bidding on any of them, you need to sign up in advance for the auction. The first auctions close on December 7th and the auctions run through February 25, 2010. In total, there are 1,036 auctions.

I am going to be experimenting to see if I can use development platforms such as WhyPark and DevHub to build small sites on longer tail domain names, and then link back to developed websites of mine to give an SEO boost. I will set the test domain names up, add some unique content, and then forget about them. I will check in with them in a few months to see how they are ranking and possible providing an SEO boost.

In a couple of weeks, I am going to be reaching out to my advertisers about renewing in 2010. I haven’t had much movement on most of the spots, but I don’t know if the economy is going to take a toll on advertising budgets next year. I currently have a small waiting list of advertisers, but if you are interested in a spot in the event an advertiser doesn’t renew, please drop me a note. I am planning to offer 6 and 12 month agreements instead of monthly as I did in 2009.

Last week, I asked visitors to help me choose a logo for DogTraining.com, and I was later asked why I privatized the post. A few hours after I blogged, I sold the domain name. The new owner is going to build a similar site to DogWalker.com, and the new logo will probably be used. As always, I appreciate the feedback.

Development Tip: Check Different Browsers

BrowserShots.orgWhen I am working with my designer on a development product, I constantly check the new website in Safari and Firefox since I use a Macbook. My designer also uses a Mac, so he has the same browsers that I have. It’s critical to also check your site in other browsers (like Internet Explorer) since so many users use other browsers regularly.

Before learning about BrowserShots.org, I would email friends and family to ask them to check the site’s appearance in Internet Explorer. Needless to say, it can be difficult to get exact feedback when they’re interpreting what they see, and some aren’t familiar with taking and sending screenshots.

BrowserShots.org allows you to see how your website looks in various browsers, and it also lets you see them in different versions of the browsers. While most people are using Internet Explorer 7 or 8, there are still a small percentage using IE6, and your site should reflect this so everyone has an identical experience. BrowserShots.org gives you screenshots of different browsers, allowing you to see how your site looks in different browser windows.

Don’t wait until your site has already launched – use BrowserShots.org along the way.   You can also use W3Schools.com to see the percentage of users for the most popular web browsers.

Find a Business Model That Works and Then Scale It

My group at AIG did quite a bit of sponsored marketing in the bank channel. We co-marketed our accident insurance products to customers of the largest banks. We tested quite a bit of opportunities, and the variables in each of those opportunities, and we invested a lot of money in channels and demographics that worked.

During my second year at AIG, a former boss of mine from a college internship turned his family’s mortgage business into a full bank. Not only did I help him acquire the generic domain name he wanted/needed, I also helped him with other domain related things. Since his company was founded in 1947, he had a large customer base, but it wasn’t comparable to any of our bank partners. Despite my efforts to do a marketing test with this bank, my then boss didn’t allow it. Even if the test was wildly successful, it wouldn’t be possible to scale, so it was a waste of time.

As you may have noticed, I have been doing a lot of testing. I’ve been developing geodomain names, directory websites, automated mini sites, self-created mini sites, and everything in between. My goal is to find successful development models that are scalable. When I find something that works, I want to be able to do it over and over again with the same success. Whether a project earns $5/day or $500/day, it doesn’t really matter if you can scale it at a reasonable cost and time expense.

As you continue to develop and test models, I hope you keep this in mind. If you build on successful website, but it takes all of your time and effort, yet you aren’t earning enough to make a living, it’s not going to work. Even if you hire someone at half the cost of your time value and earn a profit, it’s likely that person won’t be as proficient as you.

I think it’s better to have many smaller successful sites that require less time and effort than one large one that doesn’t earn enough to make you a living and can’t be scaled.

Robot Hamsters: Hot Holiday Toy of Christmas 2010 and Black Friday

Black Friday

You know we must be in a recession when the “hot” holiday toy of the 2010 Christmas shopping season are Zhu Zhu robot hamsters. These rodent toys retail for under $10/each (plus accessories) and I don’t really know much about what they do. I guess they do things like hamsters, without the smell, waste, or obligation to feed them.

People waited in long lines to get these hamsters, and many were unsuccessful – a classic case of demand exceeding supply. I am sure that people are hawking them on sites like Ebay right now, similar to what was done when things like XBox and Wii game consoles were the hottest toys that couldn’t be found in stores.

Unfortunately for the company, they didn’t buy RobotHamsters.com, and someone else was able to buy it a few weeks ago. I’m sure most kids know the brand name, but it’s the parents that are searching around to buy them, and I am sure most are calling them “robot hamsters.” I guess one company’s loss is another company’s opportunity.

This is similar to the Myachi hand sacks that have also been popular. I went to Toys R Us with my friend Lonnie and his family a few months ago, and one of the founders of Myachi was in a prime spot playing with his toy. The kids were mesmerized, and Lonnie’s son mentioned that he had one as did his friends. Lonnie and I asked the guy a bunch of questions, and I couldn’t remember the brand name for the life of me until I just Googled it.

Unfortunately for Myachi, which was founded by two college students over 10 years ago and had their domain name registered 1998, another company was able to buy the generic domain name HandSacks.com in 2007, and they’re now a competitor. While all the kids may remember a brand name, it’s the parents who hear about these toys second-hand and need to buy them. If the companies just owned the generic domain name, which were available to register even after the brands were successful, they would probably see increased online sales.

Anyway, happy Black Friday.

Most Popular Corporate Domain Registrars

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I was reading a transfer email from Moniker, which had the following statement: “Moniker has earned the business of many of the largest and most predominant customers in the Fortune 500 and domain space – including: Jupitermedia, Marchex, The NHL, Lions Gate Films, Major League Baseball, Mainstream Adverstising, Nokta, Bank of America, Wells Fargo, and many others.”

I think it would be interesting to see where some of the largest companies register their domain names. Below is a list of companies and their domain registrar:

  • RedSox.com (Boston Red Sox) – CSC Corporate Domains
  • MorganStanley.com (Morgan Stanley Smith Barney) – Network Solutions
  • GoldmanSachs.com (Goldman Sachs) – Melbourne IT
  • McDonalds.com (McDonalds) – Melbourne IT
  • Microsoft.com (Microsoft) – Melbourne IT
  • Google.com (Google) – Mark Monitor
  • Yahoo.com (Yahoo!)   – Mark Monitor
  • Apple.com (Apple Computer) – Mark Monitor
  • Oversee.net (Oversee) – NameKing.com
  • CVS.com (CVS Pharmacy) – Mark Monitor
  • ESPN.com (Disney) – Melbourne IT
  • NBC.com (NBC) – CSC Corporate Domains
  • CBS.com (CBS) – Mark Monitor
  • NFL.com (National Football League) – Mark Monitor
  • BestBuy.com (Best Buy) – Mark Monitor
  • Citibank.com (Citibank) – CSC Corporate Domains
  • Sony.com (Sony Electronics) – CSC Corporate Domains
  • Celtics.com (Boston Celtics) – CSC Corporate Domains
  • Twitter.com (Twitter) – Network Solutions
  • AIG.com (American International Group – Group NBT plc
  • Baidu.com (Baidu) – Register.com
  • StubHub.com (Stub Hub) – Network Solutions
  • Exxon.com (Exxon Mobil) – CSC Corporate Domains
  • NHL.com (National Hockey League) – Moniker
  • IAC.com (IAC) – Mark Monitor
  • Sedo.com (Sedo) – Internetwire Communications GMBH
  • NameMedia.com (NameMedia) – DomainDiscover
  • Escrow.com (Escrow.com) – GoDaddy
  • PalmSprings.com (CCIN) – Moniker
  • BofA.com (Bank of America) – Mark Monitor
  • GAP.com (The Gap) – Mark Monitor
  • Macys.com (Macy’s Department Stores) – Network Solutions