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.CO vs. .Net for Geodomain Names

Elliot Silver
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122

There seem to be quite a few people adamantly opposed to investing in .CO domain names for various reasons. There are also plenty of people who believe .CO domain names are great investments, both in terms of current value and future valuations. I am of the belief that .CO domain names will become valuable in the future (I have a 3-5 year timeline).

That being said, I am wondering your opinion on .CO vs. .net for geodomain names.  This is clearly hypothetical, but would you rather pay more for Boston.net (currently on auction at Sedo) or likely pay less for Boston.CO, which does not appear to be on sale but I will use it for the sake of this question?

I know that some people think .CO would be a nice hack for cities in the state of Colorado, but I am just wondering how you’d rate city .net vs. city .CO domain names. Please vote in the poll below and feel free to discuss.


Boston.net on Auction at Sedo

Elliot Silver
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26

SedoThere was an article in this morning’s Boston Herald about the Boston.net auction currently taking place at Sedo. Although the owner had turned down nearly 50 offers for this domain name via Sedo, it’s now for sale in an auction, and the reserve price  is somewhere between $10,000 – $24,999.

The current bid price is $13,800, and the auction ends on Thursday, April 28, 2011 at noon (eastern).

I am  bit partial to Massachusetts geodomain names, although .net wouldn’t be my first choice for a geodomain name. However, I think this .net is particularly good, and the reserve price range seems to be excellent for it. My prediction is that this domain name will meet the reserve price and sell at auction.

As you are probably aware, Boston.com is owned and operated by the Boston Globe, and it’s my main source of news and sports information. As a Boston sports fan, I am on Boston.com many times a day.

Earlier this year, Telepathy, Inc. put Massachusetts.com on the market, also using Sedo as the broker.

Pharmaceutical Product Development, Inc. Files UDRP for PPD.com

Elliot Silver
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10

I really hate seeing UDRP filings for three letter .com domain names. In my opinion, three letter acronyms usually have many different meanings, and it’s generally tough to say who would have a right to own the name.

I was checking the World Intellectual Property Organization’s website to see what UDRP filings have been recently made, and I saw one for the seemingly descriptive PPD.com. According to the filing report, Pharmaceutical Product Development, Inc. and  Pharmaco Investments, Inc. filed a UDRP for PPD.com in mid-April.

In looking at a historical thumbnail of PPD.com, I don’t see how the domain name is infringing upon this company’s brand. In fact, there seems there was even a vulgar message splashed across the front (see historical thumbnail from May 2008).  At the present time, PPD.com looks to be a standard parking page without much of a focus on a particular industry, so it doesn’t jump out at me as to why the company thinks they deserve the domain name.

Some PPD uses/meanings/acronyms:

  • Postponed
  • Stock ticker for Pre-Paid Legal Services, Inc.
  • PPD Worldwide
  • PPD, Inc.
  • Points Per Day
  • Philadelphia Police Department
  • Post Partum Depression

AcronymFinder.com found a total of 71 meanings for PPD, including some of those mentioned above, and also including the name of the company that filed the UDRP.

This will be an interesting case to follow since I don’t believe the domain name is being used in bad faith (at least in my opinion). I’ve never heard of the company that filed the complaint, and it might be tough to prove a bad faith registration.

Kevin Ohashi Warning: Change Your Password Storage Policy or Be Publicly Named & Shamed

Elliot Silver
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24

I read  an article on Kevin Ohashi’s blog, and if you represent or work for a domain company, you better take notice. According to Ohashi, at least one major domain company is not storing customer passwords securely, and if this isn’t fixed by April 25, he will publicly name the company.

You can read the full details of the security threat on Kevin’s website, but the gist of it is that companies should keep client passwords encrypted, and he has noticed that one company does not appear to be doing so. This can put client accounts in peril, and if clients use the same password at different registrars, it can spell major problems.

I do my best to use different login information (user name and password) for each domain registrar I use. I know that no system is perfect, but account security is of  utmost  importance. Stolen domain names are expensive to recover, and that doesn’t include losses such as PPC/advertising revenue and missed sales opportunities.

I really hope Kevin doesn’t have to name the company that might have password issues, but if he does, let’s hope the company addresses those issues ASAP. It’s also a good opportunity for other companies to address their own password encryption system.

Thanks to Kevin for looking out.

Overstock CEO Discusses O.CO

Elliot Silver
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75

I read an article today, and I thought it might interest you. Business Insider interviewed Overstock CEO Patrick Byrne about the company’s turnaround, and among the topics in this wide ranging interview is the O.CO re-branding effort, which is has been covered at length by domain industry outlets.

I highlighted what I believe might be of interest to domain investors, particularly those who own or are thinking about buying .CO domain names:

“O.co is a shortcut to Overstock.com, with a different logo and layout. It has become our international name too.

“In television ads, we’ve introduced it as a shortcut to our domestic site, and if you type it in, you get free shipping.
The percentage of people who are typing it in is going up substantially, so you might see a new brand emerge. Or, you might see a brand morph from Overstock to O.co depending on how receptive the public is to it.”

“O.co is more consistent with how we’re trying to brand ourselves now, as a savings engine. It’s the simplest way to explain what we do.”

It’s an interesting interview that you should check out when you get a chance. It really digs into Overstock’s growth strategy and business history.

GeoDomain Interview on Domain Sherpa

Elliot Silver
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9

Last week, an hour-long, wide ranging interview I did was posted on DomainSherpa.com. This interview touched on quite a few topics, ranging from domain acquisitions and sales to my development projects.  I think it’s a bit on the long side, but based on the feedback I received, some people have been able to learn from it.

As we concluded the interview, Mike Cyger asked me if I had time to discuss geodomain  acquisitions, and I obliged. You can find my interview about geodomain names and development on Domain Sherpa this morning.

I’ve bought and sold quite a few geodomain names in the last few years (Burbank.com, Lowell.com, Newburyport.com, Salinas.com, Secaucus.com, Weymouth.com, Rustenberg.com, and many others). I’ve also developed a few, and Lowell.com currently makes a few hundred dollars a month and gets over 12,000 visitors.

The interview touches on valuation, acquisition, sales, as well as on development and monetization. I am the first to admit that I’ve done a better job building and driving traffic to my geodomain names than monetizing them, but I discussed why I don’t think I’ve done a great job on making money with them.

I don’t consider myself an expert geodomain developer, but I’ve done a fair job in the space. Hopefully this interview will give you some insight into geodomain investing.

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