I am a regular bidder on NameJet, and I find myself bidding on auctions that have reserve prices. Oftentimes, these auctions do not meet their reserve prices, and the domain names don’t sell. I think NameJet should try to work with sellers and bidders to close deals on domain names that did not meet reserve prices.

In my opinion, if NameJet were to privately broker deals on unsold domain names, it would be a win for all three parties. Sellers might be able to sell more inventory, buyers would get to buy less expensively (and privately), and NameJet would earn a commission on any sales it helped to close.

Sellers  won’t have to deal with collecting a payment, and they also don’t need to worry about handling the transfer. Buyers can easily submit their payment in the same manner as it would have been submitted had it been an auction, and the domain name would be  transferred immediately upon payment. There is far less friction with this type of transaction than a private transaction between two parties that haven’t done business before.

The reason

It looks like HaydenPanettiere.com has expired and is going to be auctioned at NameJet should it not be renewed today. For those unfamiliar with her, Hayden Panettiere is an American actress (tv and film) who is engaged to world champion boxer Wladimir Klitschko.

HaydenPanettiere.com was originally created back in 2000. Because she is 26 years old now, that means the domain name was originally bought (likely for her) when she was around 10 years old. It looks like the domain name was originally registered on her behalf, and although the domain name has had privacy enabled at various points in time, it appears that