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Making Domain Account Changes Better

When selling a domain name, I prefer when the buyer asks for an account change, which is also known as an internal transfer or push, depending on the registrar. An account change is typically instantaneous, and it usually requires very little on the part of the buyer, aside from providing the account information. The sooner the buyer has possession of a domain name, the sooner I get paid by Escrow.com.

Unfortunately, because the account change process is an internal one, each registrar has its own unique process to handle it. For some companies, you need to know the recipient’s account nickname, for others you need to know the recipient’s account number and email address or a unique passcode, and there is at least one that requires the recipient to request the account change.

My personal favorite type of account change process is the one used by

Moniker Comments on SnapNames Sale


Moniker LogoFor the last several years, Moniker and SnapNames have worked in conjunction, and the sale of SnapNames likely impacts Moniker customers more than most others. Last week, Key Systems and Web.com announced that SnapNames was acquired by Web.com  for an undisclosed figure.

This morning, Moniker sent out an email discussing the sale of SnapNames and how it will impact clients and partners. I believe the most important takeaway from the email is that the company wants customers to know it will be business as usual for them, and the key contacts at Moniker remain the same.

One thing that is evident is that the company is likely going to have to go through the Moniker website to remove references to SnapNames, and it will also have to change its Twitter / Facebook handles, which are both currently “monikersnap.” Sidenote: these are things we should all consider when we’re trying to buy a domain name that is being used by another company… it’s not just as easy as agreeing to sell the domain name!

Here’s the statement that was sent:

Moniker Brokers the Sale of Eve.com

Eve.com domain nameI recently learned that John Mauriello of Moniker was the broker of record for the sale of the Eve.com domain name. Unfortunately, the sale price was private, but I would imagine it was in the six figure range. Eve.com was listed for sale in the 2012 DomainFest Global Auction with a reserve price between $500,000 – $750,000, and it didn’t sell at that point. The sale was recorded in Q1 2013.

EVE.com was acquired by a massively multiplayer game developer called  CCP Games, which is based out of  Reykjavik, Iceland. The company has been using EVEOnline.com for its  MMORPG community. It appears that EVE.com is

Registrars Should Have Account Change Confirmations

When you’re in the midst of a high value deal and the buyer requests an account change / push, it’s critical to know that the domain name is pushed to the correct account. If they typo their account number, or I typo that number, there’s a risk that the name will be pushed to someone else, and many registrars state that pushes cannot be reversed.

When I push a domain name to an account at eNom, they request the login ID of the account to which I am pushing the domain name. There’s a confirmation page asking me to confirm the account number, but there’s nothing to tell me whether the account is the correct account. If the buyer typo’d the name, there’s a chance it will go to the wrong account.

One of the nicest things about Moniker is that they have an account change confirmation page that includes the name of the account owner where a domain name is being pushed. When I push the name, they request the buyer’s account number and a security authorization code. Once keyed in, it takes me to a confirmation page with the account owner’s name, reassuring me that it’s going to the right place.

Go Daddy doesn’t offer this confirmation page, but they do take an extra step to help avoid errors. To push a name to another account, they require the account number as well as the email address on file for that account. If the email and account number don’t match, the push won’t go through.

Network Solutions requires that the domain registrant clicks an approval link via email when an account change is requested, and that’s pretty easy to do and seems secure.

I am not too familiar with how other registrars operate, although I am sure others offer protection and others don’t. I hope eNom and other domain registrars consider adding a confirmation page that is more than just double checking the number I had just hand keyed. I think there is room for error, and that’s never good when it comes to high value domain pushes.

Your Favorite Domain Registrar Is…

There were a couple of surprises when I asked for you to nominate your favorite domain name registrar. I wasn’t surprised that 15 registrars were nominated, but I was surprised that Moniker and eNom were not. Just a few years ago,  Moniker would probably have been a top 3 vote recipient. How times have changed.

After a few days of voting, the favorite domain registrar choice of those who voted was Go Daddy, by a fairly solid margin. The company offers 24/7 phone support, is generous with coupons and discount codes, and it offers dedicated account executives for many people who are active in the domain industry.

Here are the five best domain registrars from the poll I ran:

  • Go Daddy
  • Namecheap
  • Dynadot
  • Name.com
  • Fabulous

One thing to note is that with the exception of Fabulous, all of these companies have cultivated a strong following on Facebook and Twitter. For many people like myself, it does make a difference when dealing with companies that you “know.” These social media accounts take on a company personality, and that could help with brand loyalty.

Moniker: $5.99 .com Sale


No matter where you buy domain names these days, it seems like the price of hand registered names is generally from $8-12/year, depending on your domain registrar. Many companies offer significantly reduced rates (like Go Daddy’s advertised $2.95 price), but there are generally quantity limitations.

When I visited Moniker today, I saw a large banner on the home page announcing a special price on newly registered .com domain names. The company is charging $5.99/year for hand registered .coms. From the looks of it, there are no quantity limitations, and the company has the bulk register link in the banner.

The offer is not valid for transfers or renewals, and it’s only good for the first year. The banner says the offer will expire on September 21, 2012, so you have about a week to take advantage of the offer.

If you know of any other special deals on hand registrations (without quantity limitations or other purchases that are required, feel free to share them here.

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