Moniker Brokers the Sale of domain nameI recently learned that John Mauriello of Moniker was the broker of record for the sale of the domain name. Unfortunately, the sale price was private, but I would imagine it was in the six figure range. was listed for sale in the 2012 DomainFest Global Auction with a reserve price between $500,000 – $750,000, and it didn’t sell at that point. The sale was recorded in Q1 2013. was acquired by a massively multiplayer game developer called  CCP Games, which is based out of  Reykjavik, Iceland. The company has been using for its  MMORPG community. It appears that is currently being used to show a historical timeline of events related to the game, and the message of the store page says that the EVE store will be opening this evening. has an interesting history. At one time, the domain name was owned by a startup incubator called  Idealab,  and it was launched as a beauty website. You can learn more about that on CNN Money, but the thing that stands out in the article is that “LVMH made an offer to buy Eve, for around $100 million,” and the offer was not accepted. As you can imagine, things didn’t work out.

It does appear that LVMH eventually did buy, as the domain name registrant from the earliest archived Whois date in 2002 through August 2011 was  LVMH Selective Distribution Group. From 2011-2013, it appears the domain name changed hands a couple of times.

It’s unfortunate that the sale price will remain private, but it will most likely turn out to be a great purchase for CCP Games. Congratulations to John and CCP Games on the successful transaction. It shows that if a domain name doesn’t sell at auction, a broker can still privately find a buyer.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. “It’s unfortunate that the sale price will remain private”

    nothing really new to this..

    you know the game, you keep your deals quiet.

    the domain industry would be about 9 times bigger if all sales were announced. IMO

    Congrats to the broker and buyer.

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