Hip Hop Museum Promoting its Museum.HipHop Domain Name

Elliot Silver
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The Bronx, New York based Universal Hip Hop Museum announced a new domain name that it is promoting on social media: Museum.HipHop.

If you visit Museum.HipHop, you will be taken to its website on the long standing UHHM.org domain name. If you visit the Museum’s social media pages, you can see the Museum is promoting the Museum.HipHop domain name. From my perspective, Museum.HipHop is more marketable than UHHM.org.

The .HipHop extension is operated by Uniregistry. I asked Uniregistry founder Frank Schilling if his company reached out to the Museum to encourage them to use the .HipHop domain name, and he told me they did not. “Uniregistry had nothing to do with this rebranding,” Frank told me. “This is a perfect example of the passage of time and serendipitous discovery proving new TLD’s to be vibrant, valuable, and relevant. In 20 years .com will still be the New York of extensions, but New York is going to have some company. You just can’t fight the tide, nature, and what feels right,” he said.

There are a little less than 1,400 registered .HipHop domain names, according to nTLDStats.com. It is obviously a very niche domain name extension, and it looks like the perfect tenant found the extension.

Here’s the Launching.Neustar Webinar

Elliot Silver
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If you missed the Neustar webinar aimed to .brand prospects that discussed how the company launched its .Neustar extension. The approximately 30 minute webinar covered a variety of topics, including technical aspects of the transition, the communications plan to notify a variety of stakeholders, and a discussion about some of the biggest opportunities for brands who want to launch and use .brand domain names.

Not only does Neustar believe in the .brand domain name, but the company made the leap on its own extension. Here’s a video of the webinar that was just conducted:

.Club Registry Launches Names.club Marketplace

Elliot Silver
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When I checked into NamesCon yesterday, I received a metal coin with a $100 credit for shopping at Names.club. Later on last night, I received an email from .Club Registry CMO Jeff Sass to officially announce the launch of the Names.club domain name marketplace.

Explaining the genesis of Names.club, Jeff shared this with me:

“This is a logical expansion of the Get.club platform we launched at NamesCon last year. Get.club proved to the market that there is demand for premium names that can be paid for over time, a much more palatable model for small business and entrepreneur end-users. At Names.club we’re expanding the inventory to include great, brandable, domains with other extensions, such as .Shop, .Miami, .Fit and more. GMO and MMX are already on board and we expect to announce other Registry partners soon.”

I believe all of the listings will be from registry partners rather than individual domain investors seeking to sell their own new gTLD domain names. Of note, I was told all of the domain names listed for sale on Names.club will have a standard renewal fee. Domain investors can sign up to broker domain names listed for sale on the platform.

The full press release is below:

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Neustar Webinar About Launching .Neustar TLD

Elliot Silver
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Neustar is obviously a big proponent of the new gTLD domain name extensions. Last year, the company launched its .Neustar brand TLD, and its website can now be found at Home.Neustar. In an effort to promote .Brand extensions, the company is hosting a free webinar to share some of the things the company learned when it launched its own extension.

Here are some of the topics the company intends to cover in the webinar, as shared by them:

What technical and operational steps went into our launch
How we built a communications plan for stakeholders around the change
Where we see some of the biggest opportunities and challenges of a .brand transition

There is quite a bit of technical

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Home.Loans Deal was An All-Cash Deal

Elliot Silver
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Earlier this morning, Donuts reported that it sold the Home.Loans new gTLD domain name for $500,000. Whenever I read about large deals involving the new gTLD domain names, I know that some people will ask questions about whether or not they are legitimate. Some new gTLD domain registries offer creative deals to ensure the best domain names are developed and supported, so a deal may not be entirely what it seems.

I reached out to Matt Overman, Senior Vice president of Sales at Donuts, to ask him about the deal to confirm there were no marketing gimmicks and it was an all-cash (paid at once) deal. Matt confirmed that “it was an all cash deal paid up front without any marketing kickbacks or anything like that.”

Using the Whois History tool at DomainTools, I noticed that the domain name was first created at the end of August of 2017 and transferred to the buyer in November. Matt confirmed this and told me Donuts and the owner agreed to wait to report the news until

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Daily Poll: Should ICANN Use New gTLD Money for Marketing?

Elliot Silver
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Kevin Murphy of Domain Incite wrote about the suggestions made by an ICANN working group on how ICANN should spend the $240 million the organization generated from auctions of new gTLD extensions. One idea that seems to be popular with the operators of new gTLD extensions is for ICANN to spend some of the money on marketing activities to educate the general public about the extensions.

Today’s daily poll question is Should ICANN Use New gTLD Money for Marketing? You are invited to vote in the poll below and are welcome to share additional thoughts in the comment section.


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