If you missed the Neustar webinar aimed to .brand prospects that discussed how the company launched its .Neustar extension. The approximately 30 minute webinar covered a variety of topics, including technical aspects of the transition, the communications plan to notify a variety of stakeholders, and a discussion about some of the biggest opportunities for brands who want to launch and use .brand domain names.
Not only does Neustar believe in the .brand domain name, but the company made the leap on its own extension. Here’s a video of the webinar that was just conducted:
They are going to have a lot of trouble convincing anyone it is a good idea.
Imagine the customer confusion.
Maybe, but in their case, they own the .com so confused customers will likely still end on their home page. Surprisingly, the company did not buy HomeNeustar.com just in case.
Id say theyll be confused but for a company actually trying to sell this they have no choice but to practice what they preach.