Google is the operator of the .New domain name registry (Nic.new). Yesterday morning, the company’s Google Docs Twitter account shared how the company will be using a handful of its .New domain names:
Introducing a ✨ .new ✨ time-saving trick for users. Type any of these .new domains to instantly create Docs, Sheets, Slides, Sites or Forms ↓ pic.twitter.com/erMTHOsdyH
— Google Docs (@googledocs) October 25, 2018
If you visit Docs.new, Sheets.new, Slides.new, Sites.new, or Forms.new, you can see a live example of how these domain names are being used.
Any time a company like Google promotes its new gTLD domain names, I think it’s a pretty big deal. Awareness is one of the most important factors in the life of the new gTLD domain names.
This is a neat shortcut, and it is neat to see Google using and promoting one of its off-brand new domain name extensions. It should also be beneficial to companies with a vested interest in the new domain extensions because more people will see and experience the new extensions.
That being said,