Google has repeatedly stated that new gTLD domain names do not receive any type of boost over .com domain names or domain names with other extensions. In a 2016 Google Hangout that Barry Schwartz hosted with Google’s John Mueller, it was stated that the keywords in the new domain extensions do not count for ranking purposes (Google supposedly ignores them).
Despite Google’s repeated reminders of this, people still seem to speculate that the opposite could be true, and that the new gTLD extensions could have a positive impact in search.
Google recently launched the .App domain name extension to much fanfare. As of yesterday, the company has sold over 210,000 .App domain names, as reported by Google engineer Ben McIlwain on Twitter last night. Without a doubt, this is one of the most successful launches for a new domain name extension.
Since the launch, I have seen