Home Google Page 3

Google

How Google is Using .New Domain Names

1

Google is the operator of the .New domain name registry (Nic.new). Yesterday morning, the company’s Google Docs Twitter account shared how the company will be using a handful of its .New domain names:

If you visit Docs.new, Sheets.new, Slides.new, Sites.new, or Forms.new, you can see a live example of how these domain names are being used.

Any time a company like Google promotes its new gTLD domain names, I think it’s a pretty big deal. Awareness is one of the most important factors in the life of the new gTLD domain names.

This is a neat shortcut, and it is neat to see Google using and promoting one of its off-brand new domain name extensions. It should also be beneficial to companies with a vested interest in the new domain extensions because more people will see and experience the new extensions.

That being said,

Duck.com Has 6 Figure Offers

24

The majority of participants in yesterday’s poll about the value of Duck.com believe the domain name is worth more than half a million USD. This is not a surprise to me because of the utility of the Duck.com domain name along with the companies that could use Duck.com as an upgrade. In addition, Google owns Duck.com, so it obviously would take a major offer to persuade the company to sell its domain name.

I had a conversation with someone on Twitter who pegged the value at $10,000 – $20,000. I responded that I would pay more than $50,000 for Duck.com as an investment. In my view, animal domain names are quite popular right now, and I am sure I wouldn’t lose money in the $50,000+ range.

In response to throwing out my offer, two other domain investors also made offers via Twitter. Finlead, which owns and has owned some awesome domain names, offered $100,000 to buy Duck.com. George Kirikos, whose company also owns some fantastic domain names like 511.com, Math.com, and School.com, offered $200,000 to buy Duck.com.

Clearly, these Twitter-made offers are

No Preferential Treatment for .App Domain Names

4

Google has repeatedly stated that new gTLD domain names do not receive any type of boost over .com domain names or domain names with other extensions. In a 2016 Google Hangout that Barry Schwartz hosted with Google’s John Mueller, it was stated that the keywords in the new domain extensions do not count for ranking purposes (Google supposedly ignores them).

Despite Google’s repeated reminders of this, people still seem to speculate that the opposite could be true, and that the new gTLD extensions could have a positive impact in search.

Google recently launched the .App domain name extension to much fanfare. As of yesterday, the company has sold over 210,000 .App domain names, as reported by Google engineer Ben McIlwain on Twitter last night. Without a doubt, this is one of the most successful launches for a new domain name extension.

Since the launch, I have seen

Share Your .App Domain Name Registrations

54

The .App extension is off to a fast start, booking over 100,000 registrations in just a few days. I tried to pre-register a few domain names for the standard fee at GoDaddy, and I ended up with none. It looks like all of the names I was interested in buying were bought by others prior to them becoming available in the General Availability phase.

I don’t think I will be attempting to register any other .App domain names. Based on some experiences negotiating with people who operate apps, I don’t think there is going to be a big appetite to buy domain names at a premium price,. Of course, I could be wrong, but I am not going to spend the time to try and find available .App domain names when I see limited upside.

I am sure there will be some people who

Live: Google Introduces .App Domain Names

7

Yesterday, I mentioned the Google I/O session about .App domain names. Google is the operator of the .App registry, and the company is holding a session at its developer conference to discuss its newly released .App domain names. The session takes place today at 4pm PDT (7pm EDT).

Heres a livestream of stage 6:

Google to Introduce .App Domains at I/O Conference

2

Google will host its annual developer conference, I/O, from May 8th – 10th in Mountain View, California. Domain names do not generally play any role in the I/O developer conference, but Google is going to be giving some attention to a new extension in one of the sessions.

On May 8th (tomorrow) from 4pm – 5pm, Google will be hosting a session called Introducing .app domain names, and how to secure them. The event will be hosted by Google employees Ben McIlwain and Adrienne Porter Felt. Here’s how the session is described:

“.app, the web’s first secure-only open top-level domain (TLD) for mobile apps and developers, is launching on May 8. This in-depth technical talk covers use cases for .app domain names, HTTP Strict Transport Security (HSTS), best practices for secure website development, and the unique security benefits of .app domains thanks to TLD-wide HSTS.”

As you may know,

Recent Posts

Video: GoDaddy’s Websites + Marketing Launch Event

GoDaddy hosted a launch event earlier today with its new CEO Aman Bhutani and spokeswoman Ayesha Curry. You will want to fast forward to...

GoDaddy to Make “Huge Product Announcement” Today

If you visited YouTube today, you may have come across the huge GoDaddy advertising banner across the top of the website announcing a product...

HugeDomains Gets RDNH Finding on RockNCrystals.com UDRP

A UDRP was filed at WIPO against the RockNCrystals.com domain name, which is owned by HugeDomains (a company operated by Turn Commerce). The respondent...

Glance.com Sold via Sedo for $160,000

According to a tweet this morning from Sedo domain name broker Albert Schimmel, the Glance.com domain name was sold via Sedo for $160,000: Just sold...

Element AI Does It Better

Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it...