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Google Search Liaison Tweets About Domain Names

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For several years, there has been discussion about Google downplaying the role of domain names and their importance. To an extent, domain names may be less important than they once were, greatly due to search engine changes and advances, but they are still essential and play a crucial role in navigation, brand marketing, email deliverability, connectivity, and other aspects related to web presence.

One concerning development for domain investors has been Google’s de-emphasis of domain names over the last several years. Some examples of this include former Google search team leader Matt Cutts’ comments about keyword domain names, Google’s using the navigation bar for searches, and Google’s removal of domain names in mobile searches. It has appeared that Google would like to reduce the importance of domain names, and that would obviously impact the value of domain names to some degree.

Domain Names Make a Comeback on Google

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For several months, Google has been excluding domain names from the majority of its search results. Instead of prominently displaying a website’s domain name, Google has generally been displaying brand names / website names and favicons to help users better identify the websites they were visiting. I thought this had the potential to be confusing, but it looks like domain names will be making a comeback on Google search results page:

Digits.com History is Interesting

I saw an article on TechCrunch that caught my attention. A startup called Digits announced that it raised a $10.5 million Series A round of funding. A quick check of the domain name showed that it is using the high value, brand match Digits.com domain name for its business.

Why Fluz Chose Fluz.app

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Google is the company that operates the .App domain name extension. On the Google Developers Twitter account earlier this week, the company posted a link to a YouTube video where the founder of a startup called Fluz discussed why he chose the Fluz.app domain name for his business.

In the video, the founder mentioned two options that were initially considered: Fluz.com and FluzFluz.com. Fluz.com is listed for lease via Venture.com. FluzFluz.com was registered by the Fluz startup, and it forwards to the company’s Fluz.app website.

The video seems at least partially like an infomercial for .App domain names, but assuming the founder is genuinely sharing his rationale for why he chose .App, I think it’s worth a watch:

Curve Raises $55m More – Using Curve.app

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Yesterday evening, TechCrunch reported that a company called Curve had raised $55 million in a Series B funding round. The latest funding round was based on a $250 million valuation. According to CrunchBase, this company had previously raised $12 million in funding, bringing its total funding to $67 million. Interestingly, Curve operates on the Curve.app domain name.

Gmail Service Disruption Causing Email Delay

I noticed that my email service (via Gmail) has been running slower than usual this afternoon. I was expecting to receive a couple of important emails, and both seemed to have been delayed. I visited Google’s G Suite Status Dashboard, and it indicates there is currently a Service Disruption impacting Gmail service, although none of Google’s other services indicate a service disruption or service outage at this time:

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