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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

Super Bowl .CO Go Daddy Girl Revealed

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I just read an article in USA Today discussing Go Daddy’s Super Bowl commercials, and I believe it revealed the name of the new GoDaddy girl that will be starring in the .CO-specific commerical. It’s not Joan Rivers.

Although the article does not mention the model’s name, the caption has revealed what was once a guarded secret. The caption reads, “Danica Patrick, left, and Jillian Michaels paint Colombian model Natalia Velez in a Super Bowl commercial being shot at GoDaddy.com’s offices in Scottsdale, Ariz.”

According to a variety of sources online, Natalia Velez is a professional model from  Medellín, Colombia, and she was born in 1985. You can watch the video embedded above to see more shots of Ms. Velez, and you can watch the video below to learn more about Godaddy, its Super Bowl advertising strategy and see some shots from the commercial filming.

It’s a far cry from last year’s  commercial  with Joan Rivers.

Go Daddy Billboards in Times Square

Go Daddy in Times SquareI noticed a Twitter update by GoDaddy CEO Warren Adelman, and I wanted to share it with you. Go Daddy has several very large billboards in Times Square, which were erected last week (click image to see full size). By the looks of it, the billboards are on 42nd Street near the intersection of 7th Avenue and Broadway, which is certainly a high traffic area.

This billboard campaign is  reminiscent  of the Times Square billboard created by the .CO Registry, although this campaign appears to have a much greater presence.

With two Super Bowl advertisements on tap, this is even more exposure for Godaddy and the domain name industry. If people know it’s easy to buy domain names, they will likely be more inclined to try and buy premium aftermarket domain names, many of which are owned by domain investors, and some of which may be listed for sale on Go Daddy’s website. This  is certainly good for those of us who invest in domain names.

Since I don’t visit Times Square very often, the accompanying photo was not taken by me and I have not seen the billboard in person.

Go Daddy Moving Back Into Private Auction Space with .Pro Auction

I received an email this morning from Go Daddy announcing a private .Pro auction event. Please correct me if I am wrong, but I don’t recall Go Daddy ever hosting a private auction event in the past, and if that’s the case, it’s pretty big news in the domain industry (update: a friend told me they hosted “Signature Auctions” several years ago).

According to the email I received, “Go Daddy Auctions is holding a special event auction for some fantastic .pro domain names. They are one, two and three character names never before released to the public.

Go Daddy is facilitating the auction, but does not support .pro TLD … yet.

The auction will begin on January 10 at 7am PST and run through January 17. Some of the domain names at auction include the following:

  • 1.pro
  • 2.pro
  • b.pro
  • x.pro
  • go.pro
  • pet.pro
  • xxx.pro
  • we.pro
  • buy.pro
  • inc.pro

Auction starting prices range from $50 up to $5,000 for the single letter and number domain names. I don’t know if $5,000 for a single letter/number .pro domain name is a good price, but the market will tell us.

For the most part, I’ve only seen private event registry auctions like this held at auction venues like Sedo, Pool, Snapnames, and NameJet. With new gTLDs around the corner, this could be a foreshadowing of events to come. Perhaps Go Daddy has hopes of securing special event auctions on premium domain names in new TLDs. It might be a wise idea to hold a private .CO auction in conjunction with the .CO Super Bowl commercial.

Personally, I don’t see a whole lot of investment value with .Pro domain names, but this particular auction will certainly be worth watching considering the audience may include far more end user buyers than usual.

Why I Am Not Transferring Domain Names from Go Daddy

I am entirely opposed to SOPA, and I’ve made my opinion known to people who are able to do something about it. I know that Go Daddy was originally in favor of SOPA, and then didn’t support SOPA, and the company is now supposedly firmly opposed to SOPA.

A number of  influential  people and companies have called for a boycott of GoDaddy. They feel that they should not support a company that supports a bill that can harm the Internet. Several companies have been giving special offers to transfer domain names today (like Namecheap).

That being said, I am a client of Godaddy’s (among many other registrars), and I am not planning to move my 100+/- domain names to another registrar.

From a financial perspective, I can think of many other things to do with $1,000 than spend that money transferring domain names. For $1,000, I can have a site redesigned, pay for an advertising campaign for some of my websites, can buy a nice domain name in the aftermarket, make a donation to a politician while letting him or her know I oppose SOPA, or just spend it on an expensive dinner and bottles of vintage wine. Whichever I choose, it’s better than wasting it on unnecessary domain transfers.

I also don’t believe that transferring domain names away from GoDaddy will do anything at this point. They’ve heard their customers and Internet community loud and clear. Whether they really are opposed to SOPA or are just saying they are opposed to SOPA because of the outcry is really a moot point for me.

I don’t feel badly at all for Godaddy. They made a terrible decision in my opinion and are doing what they can to rectify that decision. My account representative at Godaddy has always been helpful to me, and I don’t think spending my money on domain transfers from Godaddy is going to stop SOPA or make it more difficult for SOPA to pass.

I think Godaddy would be well served to start campaigning to their elected officials on why they now think SOPA is bad. That’s the least they can and should do to show that they now mean what they said.

I might not have the need to pinch pennies, but I am not going to wastefully spend my hard earned money to prove a point that has already been clearly proven.

Win a Trip to the Super Bowl Courtesy of Go Daddy

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Not only is Go Daddy a Super Bowl advertiser, but they are also sponsoring a sweepstakes that will send someone to the Super Bowl in Indianapolis. The prize includes the following: a trip for two to Indianapolis (airfare), two tickets to the game, three nights in a local hotel, and transportation to and from the game. The sweepstakes is valued at $12,000.

According to the official rules  of the Super Fan Sweepstakes, “to participate in Go Daddy’s “Super Fan” sweepstakes (“Sweepstakes”), you must navigate to the designated page on www.facebook.com/GoDaddy and “Like”  the Go Daddy Facebook page, and then complete the specific entry form that includes your name,  telephone number and email address, and agree to these Official Rules.”

There are a whole bunch of other  eligibility  rules (like US residents only), so check them out before entering. People can enter to win the sweepstakes through January 4, 2012, and the drawing will be held on January 9, 2012. The Super Bowl will be played on Sunday, February 5, 2012 – right after DomainFest.

There is no cost to enter the sweepstakes and no purchase necessary, but you do need to give permission to the application on Facebook to sign up. Also, this isn’t a paid or sponsored post… just want to pass this info along.

Go Daddy Headlines Inaccurate

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First off, I want to be very clear in stating that I am ardently opposed to SOPA as it is currently written, and I think anyone who makes a living online should be opposed to SOPA right now. In fact, I met with a US Congressman a couple of weeks ago, and I told him that was the most important issue I wanted to discuss with him when we met.

That being said, I think some of the headlines about Go Daddy losing massive amounts of domain names and/or customers are borderline ridiculous. Take for example a headline that was on DrudgeReport.com yesterday, linking to the article at Techi.com. The article title was “GoDaddy lost 72,354 domains this week. It’s not enough.”  The author appears to attribute this large loss of domain names to GoDaddy’s original support of SOPA, which it later retracted.

While 72,000 lost domain names in a week sounds like a huge number, especially when you take the revenue figure into consideration, it really isn’t all that significant when you look at previous weeks. According to DailyChanges.com, during the same week last year, Go Daddy lost over 86,000 domain names:

As  Mike Berkens mentioned, you need to keep in mind that not everyone uses the DomainControl.com DNS, so these numbers may not entirely reflect the actual changes that have occurred. However, the same could be said about last year’s numbers as well.

I think it’s pretty appalling that GoDaddy would publicly support a bill that many technical and Internet experts say will cause major problems for companies that operate online, even if they did retract that support later. However, reports indicating a mass exodus of domain names at GoDaddy (or a widespread boycott) seem  erroneous to me based on a historical look at the data that others are citing.

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