I like writing about Go Daddy, especially when the company is in the news. The new Jean Claude Van Damme advertising campaign made the NY Times, Wall St. Journal, and many other news outlets. In addition, anyone watching the football game last Thursday saw the new tv spot. Because of the way the company has been marketed in the past, Go Daddy advertising changes make the news and are followed by the mainstream press in addition to advertising and industry publications.
When I write about the company as it’s being discussed by the public, it drives traffic to my blog, and oftentimes, it’s traffic that wouldn’t be introduced to my blog otherwise. After the commercial was aired, many people searched Google for things related to the new Go Daddy advertising campaign. We aren’t talking about a few extra visits. We are talking about hundreds of additional visits a day, and sometimes more, depending on the scope of the news.
While some domain investors might not like reading about GoDaddy, especially if there is more than one article written in the span of a couple of days, there were many more new readers exposed to my blog because of the articles. I think people learning about domain investing is a good thing, and the more people who read my blog, the better. I also think people might search Google to learn about Go Daddy and domain names, and they’ll also read about investing in domain names. Again, that’s a good thing in my opinion.
Traffic is one of the most important things that brings value to advertisers. If it wasn’t for advertisers on my blog, I would be working on revenue generating aspects of my business.
I want to make it clear that Go Daddy has never paid me for advertising, affiliate marketing, or sponsored posts (they did make a donation to Ronald McDonald House for a guest post though). I once discussed an advertising opportunity with the company, but they requested a whole bunch of things (including but not limited to a media kit), and it didn’t work out. I still have 100+/- domain names registered with Go Daddy because I like their customer service, and my blog is hosted there (yes, I pay for all of this).
I don’t write about Godaddy because the company compensates me for it. I write about Godaddy because the company is domain names to many people, and that helps drive traffic to my blog and builds awareness about domain investing.